Press Release

PROS Chief Visionary Officer Craig Zawada to Keynote Professional Pricing Society Spring Conference

PROS Thought Leaders Presenting on How to Leverage AI to Transform Pricing Processes

HOUSTON, April 24, 2019 PROS® (NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, today announced its platinum sponsorship and presence at the Professional Pricing Society (PPS) 30th Annual Spring Pricing Workshops & Conference, including a keynote presentation by PROS Chief Visionary Officer, Craig Zawada. His presentation, titled “Pricing 2020: A Visionary’s Perspective on the Pricing Discipline,” will take place at 10:30 am on Thursday, May 9th.

The conference, scheduled for May 7-10, 2019 in Atlanta, GA, brings together pricing professionals to learn from the seasoned practitioners selected to train and educate conference attendees.

“With more buyers shifting to digital channels, organizations face an unprecedented need to transform existing sales and pricing processes to remain competitive in today’s digital economy,” said Zawada. “Leveraging artificial intelligence within pricing enables businesses to effectively respond to changing market conditions and provides them a competitive advantage.”

In addition to Zawada’s presentation, Valerie Howard, PROS Solution Strategy Director, and Justin Silver, Ph.D, PROS Senior Data Scientist, will lead a workshop titled “Designing an Intelligent Approach to Pricing Through Systems, Science and Habits,” at 9:00 am on Tuesday, May 7th. Attendees will learn:
• How to measure the alignment of existing pricing habits and systems,
• A pragmatic approach to realigning existing habits with the tools available today, and
• How to address common concerns of skeptics and status quo components.

About PROS
PROS Holdings, Inc. (NYSE: PRO) provides AI-powered solutions that optimize selling in the digital economy. PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions. To learn more, visit the PROS website or follow PROS on Twitter at @PROS_Inc.

Forward-looking Statements
This press release contains forward-looking statements, including statements about the functionality and benefits of AI-powered solutions to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with AI-powered solutions and its current expectations of the benefits of AI-powered solutions for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s AI-powered solution needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of AI-powered solutions such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.

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Media Contact:
Amanda Parrish
aparrish@pros.com
832-924-4731

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