Press Release

PROS Scientist Selected to Present at INFORMS 2017 Business Analytics Conference

HOUSTON, March 27, 2017 – PROS® (NYSE: PRO), the revenue and profit realization company, today announced that Setareh Mardan, Ph.D., a member of its Science and Research team, has been selected to deliver a poster presentation at the INFORMS 2017 Business Analytics Conference. Scheduled for April 2-4 at Caesar’s Palace in Las Vegas, the conference brings together analytics professionals and industry experts who share real-life examples of how data and analytical decisions can improve critical areas of business.

Mardan will deliver a poster presentation titled “The Best of Two Worlds: Pricing and Revenue Management for Ground Transportation.” The business model for ground transportation shares similarities with airline origin and destination (O&D) models, yet differs in ways that make the challenges unique and complex. In addition to the vast amounts of data processed for each request, a multitude of unique features drive the complexity of the industry: short booking windows, no hubs, many long-haul trips, routes with an average of seven legs per route and moving capacity. Mardan will show how, through her research, customers are maximizing network revenue by setting and optimizing fare tiers for their markets for each price request.

Mardan will additionally participate in a panel with scientists from leading companies, who will offer industry insights into the analytics employment outlook. Chaired by Warren Hearnes, Ph.D., vice president of analytics and data science at Cardlytics, the panel will also include representatives from The Walt Disney Company, AARP and The Rainmaker Group.

“We see more companies moving toward a modern commerce strategy where dynamic pricing, offer optimization and personalization are reshaping their businesses,” said PROS Principal Research Scientist Darius Walczak, Ph.D. “Our research and our products employ machine learning and cognitive algorithms, strengthened by decades of market experience, and a mature forecasting and optimization science platform. With today’s new market requirements, we’re making it possible for companies to price, configure and sell their products and services with speed, precision and consistency across all sales channels. We are honored that Setareh Mardan has been selected to present at this conference, where she’ll showcase PROS next-generation research.”

INFORMS – the Institute for Operations Research and the Management Sciences – is the largest society for professionals in the field of operations research, management science and analytics, with more than 12,000 members around the world. Walczak is the former chair and current board member of the Revenue Management and Pricing (RMP) Section of INFORMS.

To learn more about the conference, visit the PROS website or follow PROS on Twitter at @PROS_Inc.

About PROS
PROS Holdings, Inc. (NYSE: PRO) is a revenue and profit realization company that helps B2B and B2C customers realize their potential through the blend of simplicity and data science. PROS offers cloud solutions to help accelerate sales, formulate winning pricing strategies and align product, demand and availability. PROS revenue and profit realization solutions are designed to allow customers to experience meaningful revenue growth, sustained profitability and modernized business processes. To learn more, visit

Forward-looking Statements
This press release contains forward-looking statements, including statements about the functionality and benefits of revenue and profit realization software to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with revenue and profit realization software and its current expectations of the benefits of revenue and profit realization software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s revenue and profit realization software needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of revenue and profit realization software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.

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Media Contact:
James Garber



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