Press Release

PROS to Showcase Big Data Applications for Hotel Industry at HITEC, HSMAI Events

HOUSTON, June 22, 2012 – PROS® (NYSE: PRO), a world leader in pricing and revenue management software, today announced plans to feature its newest big data hotel applications at two of the hospitality industry’s largest events. TheHospitality Sales & Marketing Association International (HSMAI) and Hospitality Financial and Technology Professionals (HITEC) events are annually collocated and held back-to-back, with Baltimore serving as this year’s host city.

Scheduled at the Baltimore Convention City, the one-day HSMAI event opens on June 25, with PROS in booth 20. Concurrently, PROS will be in booth 1830 for the four-day HITEC event, which runs June 25-28.

The PROS Hotel Revenue Optimization Solution™, a big data application designed to drive sales expressly for the hospitality industry, incorporates some of the most powerful and advanced optimization and forecasting methodologies available. Coupled with PROS scalable architecture, its streamlined customer implementation and proven success, the solution represents the next wave in revenue management for the industry.

“Customers look to PROS for its big-data applications that enable them to improve sales performance,” said PROS Travel President Benson Yuen. “Our highly scalable architecture enables customers to develop ‘what-if’ pricing analyses, which helps them make informed decisions with accuracy and confidence. Both HSMAI and HITEC provide tremendous venues to meet with prospects and customers who are the key decision makers for their organizations.”



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