Press Release

PROS Thought Leaders to Present at Professional Pricing Society Fall Conference

Company to showcase how modern commerce solutions help drive revenue in the digital era

 HOUSTON, Oct. 17, 2017 – PROS® (NYSE: PRO), a cloud software company powering the shift to modern commerce, today announced that three of its thought leaders will deliver presentations at the Professional Pricing Society (PPS) 28th Annual Fall Pricing Workshops & Conference. The conference is scheduled for Oct. 24-27 at the Hilton San Diego Bayfront Hotel.


This year’s conference – Data, Change Management and the Profit Landscape – brings together thought leaders from around the globe to network with, train and educate members. PPS focuses on both the quantitative and qualitative skills required for today’s top performers.


“In the new era of digital commerce, the pricing discipline has never been more important as companies deal with rapidly changing buyer expectations,” said Doug Fuehne, PROS Vice President of Customer Value and a member of the PPS Board of Advisors. “We’ll share what we believe are the most important success criteria and how dynamic pricing science enables companies to create frictionless and personalized buying experiences that are designed to drive profitability. We look forward to meeting with our customers, partners, prospects and industry thought leaders at another excellent PPS conference.”
PROS thought leaders will deliver three presentations that highlight best practices for driving revenue and profit:


Modern Commerce: Are you Ready: Companies are awakening to a new era of digital business, where buying experiences have forever changed. In his keynote, Fuehne will discuss how the shifts in B2C have quickly migrated to B2B companies where buyers are in control. Leaders must shift to a modern commerce strategy, powered by dynamic pricing science, which escalates the importance the pricing discipline across every company. Fuehne will discuss the essentials and implications to business, along with actions companies can take to reshape their businesses in the digital era.


Pricing is a Team Sport – Success Through Collaboration and Compelling Business Cases: Being smart and working hard doesn’t guarantee short- or long-term success in pricing. PROS Strategic Consultant Joe Dallimore will discuss how collaboration and organizational agility are essential elements for any pricing professional. He will cover how peers in marketing, sales and IT hold the keys to getting things done and how each group requires something different. Dallimore will discuss how to garner the organizational support required to empower individuals and pricing organizations, the keys for success and why successful pricing projects are a catalyst to long-term career success.


Modern Commerce: Prioritization for Pricing and Quoting: PROS Director of Strategic Consulting Caleb Jones will deliver a presentation on how companies can power their modern commerce strategies by embracing eight pillars that ensure their companies thrive in today’s new digital era. Jones will show how to prioritize these pillars and will offer “must do’s” along with a view into how dynamic pricing science enables the process.

To learn more about PROS, visit or follow PROS on Twitter at @PROS_Inc.

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a cloud software company powering the shift to modern commerce by helping companies create personalized and frictionless buying experiences for their customers. Fueled by dynamic pricing science and machine learning, PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions. To learn more, visit

Forward-looking Statements

This press release contains forward-looking statements, including statements about the functionality and benefits of revenue, profit realization and modern commerce software to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with revenue, profit realization and modern commerce software and its current expectations of the benefits of revenue, profit realization and modern commerce software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s revenue, profit realization and modern commerce software needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of revenue, profit realization and modern commerce software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.

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Media Contact:
James Garber



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