Shifts in Customer, Employee Behavior Driving Automation Budget Growth

Roberto Torres,

Dive Insight:

Though back-office work keeps companies running, it’s automation that sits closer to the customer that can help maintain competitiveness, said Geoff Webb, VP of strategy at PROS, in an interview with CIO Dive.

“The way people buy, what they buy, and even what value they get from the things they buy has changed,” said Webb. “It’s probably not changing back to the way it was, ever, fully. The best place to apply technology to transform what your business does is as close as you can to the place where you meet your customer.”

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