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Personalization at Scale: Is AI the Most Realistic Way Forward?

Kaya Ismail,

We asked marketing experts why they need large scale personalization and how they’re scaling the personalization strategies at their companies.

Why Brands Need Large Scale Personalization
“It seems strange to talk about large-scale personalization, when the very idea of personalization is to narrowly focus on an individual’s needs or desires,” stated Geoff Webb, VP of strategy PROS, “yet that is exactly the challenge that faces businesses now.” Today’s consumers want their individual needs met immediately, and don’t want to be treated as just another member of a business’s broader target market.

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