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The Signals that Will Point to Airline Industry Recovery

David Kaplan,

There is no shortage of speculation about how the airline industry will emerge from of the crisis caused by the COVID-19 pandemic. But the most interesting question at this moment is when and where signs of an upturn in passengers’ willingness to travel can be detected.

We’ve selected a few valuable data resources from parts of the industry that are meticulously collecting and updating intelligence on airline demand levels, sentiment analysis, search activity, economic conditions, and other attributes and patterns that will allow airline revenue managers, route planners, and anyone who cares about the state of airlines, to discern shifts that point the way out of the present demand suspension.

PROS’s Mike Slone: At the end of March, Mike Slone, PROS’ VP, Principal-Travel Retail, had the idea to create an evolving survey (we covered its initial rollout here) designed to gauge what kind of offers airlines would need to provide in order to get people booking amid the anxiety of the pandemic.

Inspired by discussions he had already been having about potential challenges airlines as a participant in the IATA Think Tank, the survey’s main is to find out How do we help airlines now? How do we help airlines now to generate new or alternative revenue streams or preserve cash?

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