Press Release

UK Food Service Giant Names PROS 2011 Vendor of the Year

HOUSTON & LONDON, Oct. 17, 2011 – PROS (NYSE: PRO), a world leader in pricing and revenue optimization software, today announced that 3663, one of the leading food service distributors in the United Kingdom, presented the company with its prestigious 2011 Vendor of the Year Award.

With more than £1.00 billion in annual revenue, 3663 is a European subsidiary of multi-billion dollar global food service conglomerate Bidvest Group. Based in South Africa, Bidvest is one of the world’s largest global food service distributors and employs more than 104,000 people.

“From the start of our initial engagement, PROS has taken an impressive consultative approach engaging with our company, and demonstrating a clear understanding of our business needs and requirements,” said 3663 Group Commercial Director Ian Crawford. “PROS built credibility with our team by collaborating every step along the way, always with our success in mind.”

“There is no better endorsement than to be recognized by our customers for adding strategic value to their businesses,” said PROS European General Manager Wagner Williams. “To be named 3663 Vendor of the Year is an extraordinary honor, and one we celebrate on behalf of our entire organization. Relationships run both ways. We appreciate all that 3663 has done to harvest the financial value we have delivered together and to ensure our mutual success.”

“Our goal in working with customers is to form partnerships that produce exceptional results,” said PROS President and CEO Andres Reiner. “In the last year, we’ve received two vendor-of-the-year awards, and another four customer pricing teams have won recognitions for the value their companies have derived through PROS. I am proud to work with a company that is passionately driven and committed to our customers and their success. This award from 3663 reflects our focus and commitment to innovation, and we sincerely appreciate their acknowledgement and this extraordinary accolade.”

About 3663

BFS Group Limited, trading as 3663, distributes fresh fruit and vegetables, meats, groceries, beverages and snacks, as well as non-food items, wines, beers and spirits, and catering equipment for the UK hospitality industry. It serves both national and independent customers in the profit and cost sectors, including education, healthcare, hotels, pubs and bars, restaurants, travel and leisure, and government departments.



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