Press Release

Global Travel Leaders Gather at PROS Successful 17th Annual Revenue Management Conference

HOUSTON, Oct. 19, 2011 – PROS (NYSE: PRO), a world leader in pricing and revenue management software, today announced the resounding success of its 17th Annual Revenue Management Conference hosted on Sept. 21 and 22 in Chicago. The event attracted leading revenue management professionals from approximately 40 countries around the globe. The PROS symposium is one of the world’s largest conferences dedicated exclusively to revenue management.

“The success of our conference is elevated based on the caliber of the delegates who participate,” said Benson Yuen, president, PROS Travel sector. “Our customers, prospects, presenters and sponsors each play an integral role. Innovation and thought leadership emanate from the conference through the generosity of organizations that share valuable input, their stories and best practices, supported by a global point of view.”

“The annual PROS Revenue Management Conference attracts the industry’s pre-eminent thought leaders and provides extraordinary value for delegates,” said Etihad Airways Vice President of Revenue Management Desi Barkhuizen. “The event garners industry attention, based on participation by respected theoreticians and forward-thinking practitioners who are there to discuss and shape the future of revenue management. For all of us who attend, PROS provides a platform for often ground-breaking discussions.”

The conference – themed “Passport to Potential” – focused on innovation and the future of revenue management, anchored by presenters who delivered insights on industry trends, the current and future of state of the industry, and best practices. Tracks focused on revenue management in four primary areas: passenger airlines, airline cargo, hotels and cruise lines. Industry leaders and experts delivered presentations that covered a broad range of topics that focused on the strategic and tactical roles that revenue management plays in enabling organizations to optimize their businesses in today’s global travel environment:

  • “Disentangling Revenue Management … Again” – Dr. Karl Isler, Swiss International Airlines (SWISS)
  • “Alliance Revenue Management in Practice” – Dr. Peter Belobaba, Massachusetts Institute of Technology
  • “The Physics of Change” – Jorge Ismael Torres, LAN Cargo
  • “Ancillary Revenues – How Do We Make RM Better?” – Chris Amenechi, United Airways
  • “Revenue Management’s Contribution to Etihad’s Success” – Desi Barkhuizen, Etihad Airways
  • “The New Revenue Management World” – Julius Thairu, Kenya Airways
  • “Innovative Online Selling and Impacts Upon Revenue Management” – Dr. Chris Anderson, Cornell School of Hotel Administration

To see a detailed list of speakers and presentation topics, visit the PROS website at



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