The PROS pixel that captures real-time fares


FareNet collects User Search Data from internet booking engines (IBE) in real-time. As users search for flight fares, FareNet captures the search results.

This gives our solutions the power to continuously update fares and trip information without any additional calls to the Res system or GDS so that fares are constantly updated without additional fees.

FareNet is USDOT compliant, meets WCAG 2.0 Accessibility Guidelines, and provides the highest fare accuracy available.

The FareNet pixel is a single line of code (Javascript) implemented in the Flight Search Results Page by placing a Custom HTML Tag in the airline’s Tag Manager Container.

The pixel only activates when a user arrives to the Flight Search Results Page after initiating a flight search, providing the most recent data.

Note: FareNet only collects the flight and fare information in each user initiated search. FareNet does not collect any personal information at any time, it passively collects and recycles the fare and flight content that any user is already looking at. The pixel fires after the page load and does not cause any additional calls to your GDS.


Independent of the client’s tracking set-up


All user interactions are tracked, i.e. clicks on buttons and filters


Requests are encrypted and personal information is not collected

Revenue Driven

We collect revenue in different currencies and attribute it to user product usage


We collect data from the first touchpoint to final transaction

Cross Channel

Drive traffic from all digital channels to highly-relevant conversion-oriented landing pages

FareNet Dashboards Enable Data-Driven Decision Making

Airlines that have implemented FareNet have access to the FareNet Dashboards via airTRFX Control:

FareNet Dashboards:

Search Volume Dashboard

Average Fare Trajectory

Search to Fly Window

Trip Length Dashboard

Actionable Booking Engine

Actionable Markets

Demand and Bookings by Departure Date and Route

Demand by Destination and Departure Month

Historic Daily Demand and Bookings

FareNet Powers PROS Fare Marketing Products

FareNet collects User Search Data from the IBE and then supplies real-time fare data to PROS Fare Marketing Products: airTRFXairModulesairSEMairWIRE.

See all products powered by FareNet on the PROS Marketplace