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Offer Marketing: FareNet

FareNet

The PROS pixel that captures real-time fares

FareNet collects User Search Data from internet booking engines (IBE) in real-time. As users search for flight fares, FareNet captures the search results. This gives our solutions the power to continuously update fares and trip information without any additional calls to the Res system or GDS so that fares are constantly updated without additional fees.

FareNet is USDOT compliant, meets WCAG 2.0 Accessibility Guidelines, and provides the highest fare accuracy available.

FareNet Pixel Overview

The FareNet pixel is a single line of code (Javascript) implemented in the Flight Search Results Page by placing a Custom HTML Tag in the airline’s Tag Manager Container.
The pixel only activates when a user arrives to the Flight Search Results Page after initiating a flight search, providing the most recent data.
Note: FareNet only collects the flight and fare information in each user initiated search. FareNet does not collect any personal information at any time, it passively collects and recycles the fare and flight content that any user is already looking at. The pixel fires after the page load and does not cause any additional calls to your GDS.

Variables Collected

  • Origin and Destination Airport Code
  • Departure Date and Return Date
  • Departure Time and Arrival Time
  • Departure Fare and Return Fare
  • Search Date
  • Fare Class
  • Currency

FareNet does not:

  • Add stress to servers (no extra GDS calls)
  • Affect page load time
  • Store user personal information
  • Currency conversions
  • Show non-public fares
Self-Reliant
Independent of the client’s tracking set-up
Secure
Requests are encrypted and personal information is not collected
End-to-End
We collect data from the first touchpoint to final transaction
Activity-Based
All user interactions are tracked, i.e. clicks on buttons and filters
Revenue Driven
We collect revenue in different currencies and attribute it to user product usage

Cross Channel

Drive traffic from all digital channels to highly-relevant, booking-optimized landing pages

Schedule Demo

FareNet Dashboards Enable Data-Driven Decision Making

Airlines that have implemented FareNet have access to the FareNet Dashboards via airTRFX Control:

FareNet Dashboards Enable Data-Driven Decision Making

Airlines that have implemented FareNet have access to the FareNet Dashboards via airTRFX Control.

FareNet Dashboards

Search Volume Dashboard

Average Fare Trajectory

Search to Fly Window

Trip Length Dashboard

Actionable Booking Engine

Actionable Markets

Demand and Bookings by Departure Date and Route

Demand by Destination and Departure Month

Historic Daily Demand and Bookings

FareNet Powers PROS Fare Marketing Products

FareNet collects User Search Data from the IBE and then supplies real-time fare data to PROS Fare Marketing Products: airTRFX, airModules, airSEM, airWIRE.

airTRFX

Boost conversions by displaying your best dynamic offers on your website. With airTRFX, you can easily create customizable landing pages optimized for search engine performance, making your offers easy to find.

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airModules

Improve customer satisfaction with easy-to-book offers at the best available real-time prices. With airModules, you can choose from a variety of device-responsive designs to display dynamic offers on your website or external pages, linking directly to your booking engine.

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airWire

Display your best dynamic offers with airWire’s pre-built customizable APIs, designed for each type of digital marketing channel. Marketers can easily select the appropriate API for displaying dynamic offers in their chosen channel.

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airSEM

Drive direct channel sales with airSEM’s suite of Search Engine Marketing tools. Effortlessly launch, track, and optimize targeted campaigns and promotions with AI-optimized bidding and dynamic prices. Designed to perform on Google, as well as 5 other top search engines, it supports marketing in over 30 languages.

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See all products powered by FareNet on the PROS Marketplace

Marketplace