Global enterprises often manage thousands of SKUs across numerous regions, channels, and customer tiers. Manual processes and disconnected systems lead to pricing errors, delays, and inconsistencies.
PROS centralizes pricing into Master Price Lists, which automates recalculations and seamlessly converts currencies and units of measure. This supports scalable strategy deployment and provides accurate, consolidated views across all dimensions.
Traditional pricing tools lack the agility to respond to real-time shifts in demand, costs, or competitor moves, resulting in missed margin opportunities.
With dynamic pricing and powerful APIs, PROS ensures pricing is aligned with the latest market conditions and delivered in real time across channels and systems. Pricing teams can also simulate different scenarios and instantly adjust strategies for maximum impact.
Without proper controls and actionable analytics, dynamic pricing can lead to revenue leakage, over-discounting, and misaligned strategies.
PROS enforces governance through leader-follower pricing and multi-tiered approval workflows. It also delivers purpose-built analytics for granular insights into performance, margin drivers, and customer behavior.
Unlike other dynamic pricing software vendors, PROS offers:




with AI-driven price optimization
by reducing pricing errors and optimizing strategies
in pricing predictions
through automated pricing workflows
According to leading analyst firms, PROS offers the most advanced pricing science, delivering cutting-edge AI-driven pricing models that adapt to demand shifts, volatility, and data gaps. Get quick, precise price recommendations that optimize margins and tailor pricing for every account and market condition.
See clear, visual representations of AI model performance and price prediction accuracy. Transparent metrics help you build confidence in every pricing decision.
Stay competitive by adjusting pricing strategies as market conditions change. AI identifies patterns in price trends, aggregate customer behavior, and market shifts to help you make smarter pricing decisions over time.
PROS Smart Price Optimization helps you set the right price for every deal—boosting profitability and increasing win rates. Using advanced AI, it adapts to market changes, handles complex pricing scenarios, and delivers precise, account-specific prices you can trust.
Gain real-time insights, set competitive prices, and manage pricing complexity across all sales channels with a leader in omnichannel price list management. PROS Smart Price Management drives profitability, empowers sales teams, and delivers seamless, dynamic pricing.
ERP-Agnostic: PROS Smart POM seamlessly integrates with ERP, CRM, CPQ, eCommerce platforms, and customer-facing portals–acting as a single source of truth for all your pricing data.
Quicker Time-To-Value with the PROS Data Management Platform: Speed up integration and make the most of your data with a simple, centralized system that keeps information flowing in real time.
Executive Manager of Pricing Strategy & Revenue Management
Develop impactful pricing strategies and improve your pricing practices with the unique features built into PROS Smart Price Optimization and Management.
Manage price lists across multiple channels, regions, products, and customer segments for consistency. Define and manage price item relationships (Leader–Follower) to help ensure rational mass adjustments.
Build and manage dynamic pricing strategies. Simulate various pricing inputs to refine and adjust your strategies effectively.
Implement price governance with multiple levels of approval workflows and routing based on pricing thresholds to specific roles.
Use predictive pricing models, configurable charts, and dashboards. Analyze data with various display options, filters, and comparison tools.
Automate price updates based on strategy shifts, cost changes, and competitive pricing. Review, approve, and publish updates to your ERP system.
Power sales channels with real-time pricing information using the PROS Pricing Evaluation API. Provide instant access to up-to-date prices with a specified number of evaluations per month.
Deliver tailored AI-powered price recommendations for sales negotiations and eCommerce based on historical data, pattern and trend analysis, and market demand.
Automatically convert price lists, charts, and evaluations for ISO-supported currencies and standard units of measure.
Leverage AI-based cost estimate to enhance your pricing precision for quotes. Leverage this cost information into your price waterfall analysis to determine whether to apply price or margin percentage recommendations in your strategy.
With 80% of sales expected to move online, now is the time to strengthen your digital strategy. PROS Smart Price Optimization & Management helps you stay ahead—capturing more business and driving growth across digital and self-service platforms.
Stay ahead with real-time pricing that adapts instantly to market changes. Smart POM delivers market-driven, dynamic prices in milliseconds, meeting buyer expectations for speed and accuracy.
PROS Smart POM processes tens of millions of daily price requests—even in volatile markets—delivering real-time price calculations without delays. No matter how demand fluctuates, performance remains smooth and reliable.
With 99.99% availability for price requests and guaranteed response and uptimes, PROS Smart POM keeps your prices live and your sales flowing, to help you meet customer expectations and stay competitive.
Ideal for businesses looking to eliminate manual, siloed pricing processes and gain centralized control, visibility and agility over omnichannel pricing—while delivering real-time prices for digital sales channels.
Designed for businesses aiming to boost revenue and win rates with AI-optimized pricing tailored to buyer preferences and market dynamics—across negotiated sales, retail and/or eCommerce.
Perfect for businesses seeking a comprehensive pricing solution to design, manage and execute winning price strategies, respond quickly to market changes, and deliver AI-powered prices that drive customer loyalty, profitability and revenue across all channels.
Meet with a PROS professional. Put the product—and our service—to the test. Together, we’ll help your company perform to its potential.
Price optimization and management software helps you set and adjust prices using AI and data analytics. It helps ensure pricing consistency across channels and maximizes financial outcomes by analyzing market trends, aggregate customer behavior insights, and competitor pricing to provide real-time price recommendations, win rate probability and insights into expected margin and revenue.
PROS Smart POM increases revenue, improves margins, and enhances customer satisfaction by increasing the precision in dynamic price strategies. Through automation, it eliminates manual work, ensures consistency, and streamlines price management for greater efficiency–helping you stay competitive.
Key features to look for include dynamic pricing, real-time automation, full integration with different systems and customer-facing applications (ERP, CRM, eCommerce, CPQ), AI-driven pricing, customizable analytics dashboards, and omnichannel price list management.
Smart POM supports various pricing strategies like cost-plus, value-based, and competitive pricing. Businesses can simulate different scenarios, adjust strategies in real-time, and manage price lists seamlessly to enhance performance.
PROS Smart POM is designed to support businesses of all sizes, handling complex pricing across products, segments, and channels without adding complexity. It streamlines workflows, maintains performance, and supports various use cases like negotiated and digital selling, retail, and forecasting–making it suitable for your evolving requirements for long-term adaptability.
PROS Chief Visionary Officer Craig Zawada shares information and insights on adapting pricing strategies in the face of increasing tariff volatility. Gain expert insights on minimizing risk, maximizing profitability, and staying competitive in today’s unpredictable global market.
Pricing plays a critical role in consumer decision-making, yet determining the right price for your products can be challenging, especially for new businesses in competitive markets, whether online or in-store
B2B commerce is evolving as buyers expect B2C-level convenience. Companies that don’t adapt risk falling behind. The key is aligning technology with a forward-thinking strategy to deliver seamless omnichannel experiences.