Dynamic Pricing

AI-Powered Dynamic Pricing for B2B Enterprises

Delivering Profitable, Market-Aligned Prices in Real Time Across Every Channel

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Three Challenges in Dynamic Pricing and How PROS Solves Them

The Challenge:

Global enterprises often manage thousands of SKUs across numerous regions, channels, and customer tiers. Manual processes and disconnected systems lead to pricing errors, delays, and inconsistencies.

The Solution:

PROS centralizes pricing into Master Price Lists, which automates recalculations and seamlessly converts currencies and units of measure. This supports scalable strategy deployment and provides accurate, consolidated views across all dimensions.

The Challenge:

Traditional pricing tools lack the agility to respond to real-time shifts in demand, costs, or competitor moves, resulting in missed margin opportunities.

The Solution:

With dynamic pricing and powerful APIs, PROS ensures pricing is aligned with the latest market conditions and delivered in real time across channels and systems. Pricing teams can also simulate different scenarios and instantly adjust strategies for maximum impact.

The Challenge:

Without proper controls and actionable analytics, dynamic pricing can lead to revenue leakage, over-discounting, and misaligned strategies.

The Solution

PROS enforces governance through leader-follower pricing and multi-tiered approval workflows. It also delivers purpose-built analytics for granular insights into performance, margin drivers, and customer behavior.

  • Omnichannel Price List Management. Centralize and synchronize dynamic pricing across all sales channels. Tailor strategies to customer segments, product tiers, and regional markets.
  • Flexible Conversion Capabilities. Streamline global operations with automated currency and unit-of-measure conversions, ensuring prices are always displayed correctly.
  • Real-Time Price Adjustments. Adjust prices dynamically based on demand, cost, inventory, and competitive actions. Execute mass price changes with ease and precision.
  • Automated Calculations & Delivery. Use event or time-based triggers and powerful APIs to calculate and deliver dynamic prices at a scale for quotes, agreements and transactions.
  • AI-Powered Price Optimization. Leverage AI pricing models to recommend optimal prices for quotes, renewals, and digital sales.
  • Seamless Integration. Connect dynamic pricing workflows with your ERP systems and customer-facing applications for end-to-end execution.

Unlike other dynamic pricing software vendors, PROS offers:

  • A single end-to-end pricing platform for omnichannel price setting, management, execution, analysis and AI-powered price optimization.
  • Real-time price delivery with 99.99% availability and sub-second response times, backed by contractual SLAs.
  • Additional AI models for industry-specific needs, such as capacity-aware optimization for transport and logistics companies.
  • Extensible AI support that allows PROS customers to host and orchestrate their own scientific pricing models within the software.

 

Maximize profitability with consistent, controlled pricing with PROS Smart POM. Reduce errors, unpredictable pricing, and unnecessary discounts. Stay flexible and adapt to market shifts, supply chain disruptions, and changing customer needs with automated adjustments.

 

Make better decisions with easy-to-use analytics and centralized pricing data in PROS Smart POM. View pricing from multiple angles, spot hidden costs, and track profits with custom dashboards. Get full visibility into price changes, margins, and revenue to stay in control.

 

Boost revenue and stay competitive across all sales channels with fast, accurate pricing. Reduce inconsistencies,  contextualize, and use real-time simulations to refine strategies. Leverage AI-powered pricing and win rate insights based on real data, aggregate customer insights, and market trends.

 

Get real-time pricing for quotes, agreements, subscriptions and renewals to respond quickly to customer needs. Speed up price reviews with approval workflows and simplify pricing administration. PROS Smart POM enhances global efficiency with real-time price conversions across currencies and units of measure.

Up to

20%

Revenue Uplift

with AI-driven price optimization

Up to

5%

Margin Improvement

by reducing pricing errors and optimizing strategies

 

90%+

Accuracy

in pricing predictions

Forrester Total Economic Impact Study: PROS software delivers

400% ROI



60%+

Efficiency Gain

through automated pricing workflows

The Most Advanced Pricing Science​

According to leading analyst firms, PROS offers the most advanced pricing science, delivering cutting-edge AI-driven pricing models that adapt to demand shifts, volatility, and data gaps. Get quick, precise price recommendations that optimize margins and tailor pricing for every account and market condition.

AI You Can Trust & Understand

See clear, visual representations of AI model performance and price prediction accuracy. Transparent metrics help you build confidence in every pricing decision.

Adaptable Strategies

Stay competitive by adjusting pricing strategies as market conditions change. AI identifies patterns in price trends, aggregate customer behavior, and market shifts to help you make smarter pricing decisions over time.

Integrations

ERP-Agnostic: PROS Smart POM seamlessly integrates with ERP, CRM, CPQ, eCommerce platforms, and customer-facing portalsacting as a single source of truth for all your pricing data. 

Quicker Time-To-Value with the PROS Data Management Platform: Speed up integration and make the most of your data with a simple, centralized system that keeps information flowing in real time.

Given the complexity of our business and the need to optimize prices, dedicated pricing systems are a fundamental pillar in highly mature companies like ours. The PROS platform plays a fundamental role in our daily lives. In addition to enabling the visibility of results, it also gives us the processing capacity to unfold the complexities of our business.

César Nunes

Executive Manager of Pricing Strategy & Revenue Management

Features

Develop impactful pricing strategies and improve your pricing practices with the unique features built into PROS Smart Price Optimization and Management.

Digital Selling Ready

With 80% of sales expected to move online, now is the time to strengthen your digital strategy. PROS Smart Price Optimization & Management helps you stay ahead—capturing more business and driving growth across digital and self-service platforms.

Fast, Dynamic Pricing for Digital Buyers

Stay ahead with real-time pricing that adapts instantly to market changes. Smart POM delivers market-driven, dynamic prices in milliseconds, meeting buyer expectations for speed and accuracy.

Scales with Demand, No Slowdowns

PROS Smart POM processes tens of millions of daily price requests—even in volatile markets—delivering real-time price calculations without delays. No matter how demand fluctuates, performance remains smooth and reliable.

Always-On Pricing, Always Selling

With 99.99% availability for price requests and guaranteed response and uptimes, PROS Smart POM keeps your prices live and your sales flowing, to help you meet customer expectations and stay competitive.

PROS Smart Price Management Essentials

Ideal for businesses looking to eliminate manual, siloed pricing processes and gain centralized control, visibility and agility over omnichannel pricing—while delivering real-time prices for digital sales channels.

PROS Smart Price Optimization Essentials

Designed for businesses aiming to boost revenue and win rates with AI-optimized pricing tailored to buyer preferences and market dynamics—across negotiated sales, retail and/or eCommerce.


 

PROS Smart Price Optimization & Management
Advantage

Perfect for businesses seeking a comprehensive pricing solution to design, manage and execute winning price strategies, respond quickly to market changes, and deliver AI-powered prices that drive customer loyalty, profitability and revenue across all channels.

Book a Demo With An Outperformance Expert

Meet with a PROS professional. Put the product—and our service—to the test. Together, we’ll help your company perform to its potential.

FAQs

What is price optimization and management software? How does it work?

Price optimization and management software helps you set and adjust prices using AI and data analytics. It helps ensure pricing consistency across channels and maximizes financial outcomes by analyzing market trends, aggregate customer behavior insights, and competitor pricing to provide real-time price recommendations, win rate probability and insights into expected margin and revenue.

PROS Smart POM increases revenue, improves margins, and enhances customer satisfaction by increasing the precision in dynamic price strategies. Through automation, it eliminates manual work, ensures consistency, and streamlines price management for greater efficiencyhelping you stay competitive. 

Key features to look for include dynamic pricing, real-time automation, full integration with different systems and customer-facing applications (ERP, CRM, eCommerce, CPQ), AI-driven pricing, customizable analytics dashboards, and omnichannel price list management. 

Smart POM supports various pricing strategies like cost-plus, value-based, and competitive pricing. Businesses can simulate different scenarios, adjust strategies in real-time, and manage price lists seamlessly to enhance performance. 

PROS Smart POM is designed to support businesses of all sizes, handling complex pricing across products, segments, and channels without adding complexity. It streamlines workflows, maintains performance, and supports various use cases like negotiated and digital selling, retail, and forecastingmaking it suitable for your evolving requirements for long-term adaptability. 

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