PROS Business Lunch
From Generative AI to Generating Revenue: Pricing in the Age of AI
WHEN
11 October 2024
TIME
9AM – 3:00PM
Novotel Amsterdam City
Europaboulevard 10, 1083 AD Amsterdam, The Netherlands
Description
As generative AI (GenAI) is rapidly being integrated into the business tech stack, the question of whether it can generate revenue naturally arises. To answer this question, we need to delve into the mechanics of large language models (LLMs) like ChatGPT.
This session will show you how LLMs work, how they are trained, and why they hallucinate. Despite the hallucinatory nature of all GenAI, we’ll provide a practical technique to use ChatGPT safely and productively in the enterprise setting. Beyond ChatGPT, we’ll reveal the magic behind GenAI’s creative power and explore its potential and limitations. And we’ll show how GenAI’s inadequacy can be augmented by traditional analytic AI. This enhancement will give GenAI the abilities to generate revenue and drive profitability beyond just productivity.
Agenda
09:00 – 09:30 AM | Registration and Coffee
09:30 – 09:40 AM | Welcome Remarks
09:40 – 11:40 AM | From Generative AI to Generating Revenue – Keynote by Dr. Michael Wu PhD – PROS Chief AI Strategist
11:40 – 12:10 PM | Keynote by Ruud Schmeink – Partner at Deloitte Consulting B.V.
12:10 – 01:10 PM | Lunch
01:10 – 01:40 PM | Jump Start your Price Optimisation journey with PROS – Dominic O’Regan – Senior Strategic Consultant, PROS
01:40 – 03:00 PM | Opportunity for 1:1 Meetings
Speakers
Dr. Michael Wu
Chief AI Strategist, PROS
Dr. Michael Wu is currently the Chief AI Strategist at PROS (NYSE: PRO). He’s been appointed as a Senior Research Fellow at the Ecole des Ponts Business School for his work in Data Science, and he serves as an advisor and a lecturer for UC Berkeley Extension’s AI programs.
Prior to PROS, Michael was the Chief Scientist at Lithium for a decade. His R&D won him the recognition as an Influential Leader by CRM Magazine. Prior to industry, Michael received his triple major undergraduate degree in Applied Math, Physics, and Molecular & Cell Biology; and his Ph.D. from UC Berkeley’s Biophysics program.
Dominic O'Regan
Senior Strategic Consultant, PROS
Dominic is an experienced Business Consultant and Sales professional with a solid track record of over 12 years in SaaS companies. He’s been helping companies across all industries in UK and Europe identify opportunities to improve margin and revenue performance through the implementation of pricing and sales optimisation strategies.
Dominic holds a Bachelor of Science degree in Mathematics and Computer Science from Brunel University.
Ruud Schmeink
Partner
Ruud is Partner at Deloitte Consulting and leads the Pricing & Growth Practice with focus on Business Performance Optimization, Frontline Restructuring and Pricing & Margin Management capabilities for global industrial clients.
Ruud has deep knowledge on global industrial marketing and sales transformation and restructuring processes and has led numerous frontline profitability improvement projects with the application of advanced AI driven dynamic pricing technologies, including the Gartner recognized brand PriceCypher®.