Sunoco Selects PROS for Advanced Pricing Solution
Wholesale Marketing Group Aims to Enhance Customer Satisfaction
HOUSTON, August 9, 2011 – PROS (NYSE: PRO), the world leader in pricing and revenue management software, today announced that Philadelphia-based Sunoco, Inc. has selected PROS as its pricing technology partner to improve its ability to streamline and process data in increasingly volatile market conditions for its branded and unbranded rack-fuels business.
“Our goal is to automate and optimize our pricing strategies to provide more timely and consistent service to our customers,” said Sunoco Pricing Manager Neil Duffy. “We conducted an extensive evaluation of pricing software providers and selected PROS on the basis of its prescriptive pricing capabilities, their depth of understanding about our business and a long track record of success in our industry.”
“With pricing volatility in fuels and chemicals, companies face the challenge of making timely, accurate and consistent pricing decisions to serve customers,” said PROS Chief Sales Officer Chris Jones. ”We’re proud to add Sunoco to our customer portfolio and look forward to helping them better serve their customers and achieve their business goals.”
Sunoco will deploy PROS Scientific Analytics™, PROS Price Optimizer™ and PROS Deal Optimize™ software modules, which comprise the complete PROS Pricing Solution Suite. The three modules seamlessly work together to support the company’s pricing lifecycles, from identifying pricing opportunities, to setting pricing strategies and executing optimized prices.
To learn more about PROS, visit the website at http://www.prospricing.com.
About Sunoco
Sunoco is a leading transportation fuel provider, with operations located primarily in the East Coast and Midwest regions of the United States. The Company sells transportation fuels through more than 4,900 branded retail locations in 24 states. APlus convenience stores are operated by the Company or independent dealers in more than 600 retail locations. The retail network in the Northeast is principally supplied by Sunoco-owned refineries with a combined crude oil processing capacity of 505,000 barrels per day. Sunoco is also the General Partner and has a 34-percent interest in Sunoco Logistics Partners L.P., a publicly traded master limited partnership which owns and operates 7,900 miles of refined product and crude oil pipelines and approximately 40 active product terminals. Sunoco has an 81-percent ownership interest in SunCoke Energy, Inc., a publicly traded company which makes high-quality metallurgical-grade coke for major steel manufacturers. SunCoke Energy has facilities in the U.S. which have the capacity to manufacture approximately 3.7 million tons of metallurgical-grade coke annually and is the operator of, and has an equity interest in, a 1.7 million tons-per-year cokemaking facility in Vitória, Brazil.