PPS Fall Virtual Conference: PROS Breakout Session
“Driving Business Monetization and Value with Dynamic Optimized Pricing”

4:15-5:00 ET

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This PPS 2021 Fall virtual conference features speakers who are leaders in the pricing community and are bringing you current solutions with best practices.
In this PROS breakout session, find out why a dynamic pricing strategy is the key driver of business transformation and customer value. However, deciding what the right product price for a specific customer and sales channel should be, can be a huge challenge. With the shift to digital, B2B companies are even more pressured to ensure pricing consistency, personalization, and speed. By leveraging AI-powered dynamic prices, companies deliver the right personalized offers for buyers, instantly and at scale. But driving business monetization in a digital world is not one single step: it’s a journey that starts with simple tactics and leads to smart multi-channel strategies

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Participants will learn:

  • How to move from simple price management to dynamic optimized pricing
  • Why pricing is key to serving omnichannel buyers and driving more customer value
  • How to gain a competitive advantage in digital selling with the help of AI price optimization

About PROS Speaker

Eldho Kuriakose, Director of Pricing and Optimization Services at PROS, headshot
Eldho Kuriakose

Director of Pricing and Optimization Services at PROS

Eldho Kuriakose, Director of Pricing and Optimization Services at PROS, leads the Product development team responsible for the pricing management and optimization portfolio. He has 20 years of professional experience at large high-tech organizations where he was involved in engineering, supply chain optimization, development and implementation of predictive analytics and customer-centric innovations. His recent work in pricing technology and eCommerce solutions has delivered tangible results and improvements to customers’ business strategies and operations. Eldho has earned an MBA from the University of Texas at Austin.