With dozens of destinations, multiple languages, and a highly competitive market, Cathay Pacific is embracing innovation to elevate digital selling and transform how it engages with travelers. At the heart of their strategy is a commitment to making every interaction more personalized, seamless, and impactful, powered by PROS and a network of creative and tech partners.
In this customer interview, Kaitlynn Brancato, Customer Marketing Manager at PROS, speaks with Karen Cheung, Performance Marketing Manager at Cathay Pacific. Karen shares how the airline is using Offer Marketing with real-time airfare display (airWire) to accelerate the customer journey. From interactive display banners to AI-driven personalization, discover how Cathay is boosting engagement, improving look-to-book ratios, and setting a new standard for digital experience in travel.
Video Highlights
- 0:27 – How is Cathay Pacific transitioning to digital selling?
- 1:17 – Could you highlight some of the solutions, AI technologies, or partnerships that have been instrumental in your growth journey?
- 2:57 – Can you share any notable results or progress achieved thus far in your digital transformation journey?
- 3:27 – What does it mean to win the Digital Pioneer award?
For more information on PROS Customer Outperformer Awards, please visit: https://pros.com/outperformer-awards/