PROS and Skyscanner: Guide to Offer Optimization via Metasearch

  • Created: May 1, 2024
  • - Updated: February 13, 2026
PROS Inc.

PROS is a dedicated travel technology company helping airlines outperform with AI-driven retailing and offer management that delivers customer-centric experiences and maximizes revenue performance.

In this guide PROS and Skyscanner explore how airlines of different sizes and business models can harness the potential of metasearch engine (MSEs) to bring offer optimization to life, present richer offerings, and boost conversion rates.

With insights from Air Canada and Lufthansa Group, in the next few pages you will discover the endless opportunities for direct and more meaningful retailing through metasearch engines.

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