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PROS Revenue Management and Group Sales Solutions to Drive Dynamic Strategies and Revenue Growth at Saudia

Best-in-class forecasting and AI-powered group sales capabilities chief among deciding factors as Saudia strives to improve profitability in 2024

Here at PROS, we love welcoming new customers and helping them to achieve their revenue and profitability goals. Today, we are excited to announce that Saudia, the national flag carrier of the Kingdom of Saudi Arabia, has selected PROS Revenue Management (RM) Advantage and Group Sales Optimizer to enhance its revenue management capabilities and drive business growth. The PROS solutions feature enhanced demand forecasting and optimization, as well as science-based dynamic pricing capabilities, designed to help Saudia make more informed pricing decisions and ensuring optimal, competitive pricing strategies to maximize revenue.

Saudia and PROS logos

Saudia conducted an extensive evaluation of various solutions in the market and ultimately selected PROS for its superior artificial intelligence (AI) and forecasting capabilities. The decision was fueled by PROS innovative science-based dynamic pricing capabilities specifically tailored for both individual passengers and group sales, positioning Saudia to stay ahead in the competitive aviation landscape.

Arved Von Zur Muhlen, Saudia Chief Commercial Officer, expressed enthusiasm about the collaboration, stating, "In an ever-evolving industry, it is crucial to have innovative solutions that can adapt to changing market dynamics. PROS proven and advanced AI capabilities and dynamic pricing solutions stood out as the perfect fit for our ambitious growth plans, enhancing our revenue management strategies and elevating our overall business performance as part of our offer optimization and offer and order management vision."

PROS Revenue Management Advantage features the most advanced RM forecasting methodology in the market, based on customer behavior and influences. With intuitive workflows and comprehensive inventory controls and decision support, analysts can quickly and easily deploy RM and pricing strategies proven to deliver between 1-4% revenue increase over other RM solutions. PROS Group Sales Optimizer features the only science-based dynamic pricing capability for group bookings. By factoring in real-time data, Saudia can provide instant, accurate, competitive, and revenue-optimal group quotes in real-time, increasing group booking revenue and customer satisfaction.

“We are excited to partner with Saudia and extend our market-leading RM forecasting, optimization and dynamic pricing science capabilities,” said Surain Adyanthaya, PROS President, Travel. “In line with Saudia’s ambitious growth plans, PROS will provide comprehensive support and RM analyst training—ensuring they are at the forefront of innovation and success when it comes to offer optimization and offer management capabilities, propelling them to the forefront of modern airline retailing.

About the Author

Amy Williams, Senior Industry Marketing Manager, is responsible for driving a consistent and compelling narrative for the PROS Travel portfolio. She is passionate about understanding the unique challenges that plague the industry and developing rich content and points of view that showcase PROS expertise and differentiation in the market.

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