PROS Resources

Enmanuel Tirado

Fares Alone Don’t Make a Flight Page: Scaling Route Information for SEO and GEO 

Blog

Mentioned Is Not Cited: The AI Search KPIs Airlines Should Track 

In AI search, airline mentions are often table stakes. That may sound counterintuitive, but consider the structure of the market: for a given city pair, only a limited number of airlines usually offer relevant service

Blog

Dynamic FAQs for Airlines: Scaling Accurate Traveler Answers Across Search and AI. 

Scroll far enough down a major flight-search landing page and a familiar pattern appears: a list of traveler questions with unusually specific answers. 

Blog

Building AI-Ready Flight Pages: A Blueprint for SEO and GEO 

A strong flight page needs to do more than display a fare. It should provide a complete picture of the route by covering the information travelers commonly use to understand and compare their options. 

Blog

The Fare Citation Gap: How Airlines Can Compete for AI Citations

Ask three AI assistants for flights from Denver to Orlando, and you will get three different-looking answers. 

Blog

Confirmed: ChatGPT Is a Higher-Intent Channel Than Google (For Airlines)

Does ChatGPT drive more qualified traffic than Google? A new study of 80 airlines says yes, revealing a substantially higher booking intent. Read the analysis.

Airline RetailingBlog

Mentioned but Unlinked: How ChatGPT Diverts Airline Clicks

New research shows how ChatGPT mentions airlines but links elsewhere, diverting high-intent flight search traffic and impacting direct airline visibility.

Airline RetailingBlog

ChatGPT vs. Google: Decoding URL Sourcing for Flight Searches

Learn how ChatGPT and Google source flight search URLs differently and what it means for airline SEO, visibility, and AI-driven flight discovery.

Airline RetailingBlog

The Indexing of Google Flights: The Empire Strikes Back – Part II

Analyze how Google Flights indexing impacts airline SEO, OTAs, and flight aggregators, and explore strategies airlines use to maintain search visibility in competitive markets.

Blog

The Indexing of Google Flights: The Empire Strikes Back – Part I

Examine how Google Flights indexing affects airline SEO, OTA visibility, and organic traffic performance in competitive flight search markets.

Blog