John McBride is a seasoned expert in Revenue Management, Dynamic Pricing, and Airline Distribution with over 15 years at PROS. As a Principal Consultant and product innovator, he has played a pivotal role in advancing PROS Revenue Management and Real-Time Dynamic Pricing solutions, helping airlines optimize revenue and pricing strategies. A key contributor to IATA's NDC initiative, John continues to shape industry standards while integrating AI into the PROS solution platform.
