Advancing Modern Offer Management: Inside the PROS Platform Summer 2026 Release 

Modern Airline Retailing isn’t simply about adopting new technology. It’s about giving every commercial team the flexibility to make smarter decisions, respond faster to change, and work together around a common goal: delivering better offers.

The PROS Platform connects Revenue Management, Retail, Distribution, and Marketing teams, helping them share insights, automate decisions, and work together to drive stronger commercial performance.

Make Faster, More Confident Revenue Decisions 

Revenue teams don’t need more reports. They need faster answers, clearer insights, and the confidence to act before revenue opportunities disappear.

The Summer release introduces new capabilities that help analysts spend less time searching for information and more time optimizing network performance.

Understand demand with greater confidence. You can now analyze cancellation rates, not just cancellation volume, directly within your forecasting workflow, giving you a clearer picture of booking patterns before making revenue decisions. The new Cancellation Rates in Forecast Workflow Chart normalizes cancellation activity so demand signals are easier to identify and act on.

Move from analysis to action faster. Comparing demand trends no longer requires repetitive hovering or exporting data. With Enhanced Tooltip Behavior, persistent side-by-side tooltips make it easier to compare data, keeping your focus on faster decisions. 

Quickly identify missed revenue opportunities. Instead of relying solely on historical results, you can compare actual performance against the optimal outcome in a single view to uncover optimization gaps across both your network and specific markets. The new Revenue Optimization Model (ROM) in PROS RM provides the visibility needed to continuously improve future pricing decisions. 

Spend less time configuring and more time pricing. Your preferred layouts, filters, and sorting are now remembered automatically through Saved Table State in PROS Real-Time Dynamic Pricing, while Bulk Delete simplifies the removal of outdated pricing rules without compromising governance or auditability. 

Better insights lead to better forecasts, and better forecasts create better offers. 

Create Better Offers with Greater Commercial Control 

Creating great offers requires balancing revenue opportunities with operational efficiency, commercial objectives, and governance. This release gives retail, product, sales, and distribution teams greater flexibility to manage offers throughout the traveler journey. 

Capture more upgrade revenue without sacrificing future value. Upgrade offer decisions are now smarter, balancing premium inventory availability with cabin demand. New Upgrade Targeting & Buffer Seats capabilities help maximize upgrade revenue while protecting seats that may generate greater value later. 

Create offers that better support common booking scenarios. You can now evaluate ancillary offer eligibility across an entire reservation instead of one traveler at a time, making it easier to support families, corporate travelers, and group bookings. This flexibility is enabled through Cross-Passenger Validation. 

Deliver more consistent ancillary pricing across every channel. Airlines using the Amadeus booking engine can now benefit from an enhanced Dynamic Ancillary Pricing neural network model that helps maintain stronger pricing consistency across supported booking channels. 

Simplify servicing while reducing manual work. Instead of manually evaluating waiver eligibility, you can automate change decisions based on configurable ticketing hour- or day-based windows. Time-Based Waiver Matching helps streamline exchanges while supporting regulatory compliance. 

Give travelers greater self-service flexibility. Customers can now request refunds directly through the NDC channel, creating a smoother servicing experience while reducing operational workload. This capability is available through Voluntary Refund Capability in PROS NDC Gateway. 

Monitor distribution performance from a single view. Centralized dashboards in PROS NDC Partner Portal help you quickly understand NDC partner response times, transaction volumes, and look-to-book ratios so you can strengthen distribution performance.  

Looking ahead, we’re also preparing a major upgrade to Group Sales Optimizer (GSO) that will deliver near real-time access to operational data along with enhancements across core workflows, payment, and ticketing capabilities. More information will be shared soon through your Customer Success Manager. 

Turn Great Offers into Greater Demand 

Even the best offer can’t generate revenue if travelers never discover it. 

New capabilities across the PROS Platform empower marketing teams to better align with the offer strategy, accelerating campaign execution, enhancing offer discoverability, and converting demand into bookings.

Launch high-performing campaigns faster. AI can now recommend and automatically build Dynamic Pricing AirModules using campaign objectives, aggregate booking patterns, and market demand signals to reduce manual effort and accelerate campaign execution. 

Increase your visibility across search experiences. New structured content enhancements help both travelers and AI-powered search engines better understand your offers. AI Search Discoverability introduces richer FAQs, enhanced Quick Facts, and improved offer cards to expand visibility where travelers are increasingly searching. 

Create more cross-sell opportunities with less effort. You can now merchandise flight-and-hotel packages directly within existing landing pages through Packages DPAs, while Profile Plus delivers a unified login experience that creates a more seamless experience across digital touchpoints

Help travelers discover destinations more naturally. Instead of searching with rigid filters, travelers can describe where they want to go using everyday language. The new Fare Finder Map AI Search transforms natural-language requests into destination recommendations that inspire travel and encourage direct bookings. 

A Unified Approach. Better Commercial Execution. 

Every enhancement in this release supports a larger goal: helping commercial teams work together around the offer. Maximize revenue performance through smarter optimization and stronger analytics, strengthen commercial control with more flexible merchandising and improved governance, and deliver better traveler experiences through easier servicing and AI-powered discovery.

Better offer management doesn’t happen in silos, but when every team is connected, working together to maximize every offer, every channel, and every revenue opportunity.

 
Frequently Asked Questions