PROS Platform Travel Spring Release 2025

Reinventing Airline Retail With PROS

The PROS Spring 2025 Travel Platform Release is much more than an incremental update. It’s a bold step forward for airlines seeking to excel in the age of personalized, dynamic, and customer-focused retailing.

From improved offer creation to advanced pricing capabilities and expanded NDC distribution, this release puts airlines on a path to unlock unprecedented value, adaptability, and efficiency in their operations. Coupled with AI-driven insights and flexibility, these tools are designed to help you win in a fast-changing market.

Here's everything you need to know about how this release sets new standards in airline retail excellence.

Key Enhancements from the Spring 2025 Platform Release

The Spring 2025 release is here, and it’s packed with tools and features that are changing the game for airlines when it comes to retailing, pricing, and customer engagement. Updates include smarter offers, next-level pricing, better NDC distribution, and stronger marketing. Everything is designed to help you streamline operations, increase revenue, and deliver amazing customer experiences.

Expanded NDC Capabilities for Payments and Upselling

The advancements in PROS NDC capabilities showcase our dedication to driving value as airlines expand their direct distribution through NDC and prepare for the next phase of the Offer & Order management transformation.

IATA EasyPay Support enables travel agents to make payments with an e-wallet, streamlining payments for both agents and customers. It reduces chargebacks with fund verification at ticket issuance and increases flexibility by diversifying payment options for a better user experience.

Ancillary Upsell During NDC Bookings boosts revenue with chargeable extras like baggage and seat upgrades during the booking process. Passengers can customize their travel, increasing satisfaction and loyalty. It utilizes standard NDC APIs to minimize setup and operational friction.

The enhancements across PROS NDC capabilities help to ensure your airline stays ahead with streamlined payment methods, seamless ancillary upsells, and more opportunities to delight travelers and NDC partners.

Smarter Offers Through Offer Optimization

The enhancements across PROS Revenue Management (RM), Real-Time Dynamic Pricing (RTDP), and Dynamic Ancillary Pricing (DAP) take offer management and revenue optimization to a whole new level. Airlines can now execute strategies based on customer price sensitivity and willingness-to-pay (WTP) rather than relying solely on class availability for a reliable path to class-free revenue management.

WTP Rollout To More Markets

PROS WTP Forecasting in PROS RM now covers offline trips and non-significant markets, accounting for customer price sensitivity and buy-down across more markets of an airline's network.

Transformed Fares Update in PROS RTDP: With WTP support coverage for a large portion of an airline's network, you can implement stronger pricing strategies, effectively managing buy-down on a larger scale while increasing the competitiveness of your fare strategies.

Broader Market Coverage: Expanded WTP forecasts now include more O&Ds, enabling more accurate predictions and a deeper, more comprehensive market analysis.

Improved Pricing Decision Support: Enhanced accuracy in pricing strategies leads to better revenue management, stronger buy-down control, and more effective revenue protection.

Greater Flexibility: You can now add more markets to WTP control and test forecasts before full integration into optimization, offering a flexible, adaptive approach to revenue planning.

With these updates, airlines can finally transcend rigid fare class-based strategies, using data-driven insights to craft offers that increase revenue potential on an unprecedented scale.

For more information on how to turn these features on, please reach out to your Customer Success Manager.

More Flexibility in Forecasting and Optimization

Grouping Forecasts for Markets with Sparse Data enhances forecasting by grouping data from smaller markets to stabilize forecasts and saves analysts significant time on manual adjustments. In addition, selecting markets for group optimization allows to adapt more efficiently to fluctuating demand and improves revenue management.

Dynamic Pricing Gets an Upgrade

Pricing is no longer static. We have further enhanced PROS dynamic pricing solutions to give you granular control, allowing you to capture travelers’ willingness-to-pay and adapt to real-time demand changes.

Dynamic Ancillary Pricing expands pricing for a wider array of ancillaries like seats and baggage, while ensuring consistent pricing for round-trip offers with the Round-Trip Price Equalization.

Real-Time Dynamic Pricing captures passenger willingness-to-pay better and adjust prices dynamically with a more granular application of PROS continuous pricing science.

With dynamic pricing transformation, airlines can finally break free from traditional pricing constraints, leveraging real-time AI insights to set optimal prices for flights and ancillaries every time.

Offer Creation and Retailing

The advancements in offer creation and retailing prioritize offer flexibility, consistency, and enriched customer experiences.

Enhanced Shopping Flexibility and Continuous Pricing Distribution

The Custom Data Input During Shopping & Repricing feature offers greater flexibility and control over flight shopping. By enabling custom data input, it allows for tailored shopping and re-shopping experiences, enhances the user experience, streamlines testing processes, and minimizes reliance on third-party data sources.

The Enhanced Continuous Pricing (CP) Logic allows for flexible discount application by first applying the CP discount and then any other applicable discounts. Fare Capping helps ensure pricing integrity by preventing discounted fares from dropping below the lowest quotable fare, delivering consistent and reliable pricing across the board.

Award Fares Shopping

The Award Fares Shopping Feature empowers airlines to leverage award fare data across all markets and travel dates, offering travelers more diverse and flexible options. When combined with the PROS Offer Marketing solution, FareNet, it enables the comprehensive collection of fare data, enhancing shopping experiences with miles and/or points seamlessly.

Expanded Offer Management Capabilities for Ancillary Services

These advanced features empower airlines to improve their ancillary revenue strategies, deliver a superior customer experience, and maintain a competitive edge.

Promo Codes for Ancillaries give you an effective way to boost revenue and build customer loyalty through targeted campaigns.

Repricing for Ancillary Services simplifies service changes by automating tasks, saving time, and reducing manual effort. This helps you drive more revenue per passenger with increased ancillary sales like baggage and seat upgrades and provides your customers a smooth, transparent experience that builds trust and loyalty.

Post-Booking Ancillary Upsell helps you boost revenue per passenger and grow ancillary sales. With personalized offers passengers can customize their trips with tailored upgrades, increasing satisfaction and loyalty. A dynamic post-booking upsell experience sets airlines apart, attracting new customers, retaining existing ones, and driving ancillary growth.

Standalone Services from Third Parties lets you offer more products and services beyond flight bookings, creating new revenue streams and improving the passenger experience. Examples include Sky Passes, merchandise like toys, clothing, alcohol, tobacco, and more. Partnering with third parties helps airlines quickly meet market demands with diverse offerings and stay ahead in a dynamic market.

Offer Marketing

The Offer Marketing team has been busy this quarter expanding our airModules and airTRFX products to help airlines create smoother, more engaging booking journeys. From AI-powered search to more intuitive loyalty options, here’s what’s new:

airModules

This quarter, we launched two new airModules products, including our first AI agent for travelers, to help airlines create smarter, seamless booking experiences.

Fare Finder Genie revolutionizes flight search by letting travelers type simple, plain-language queries like, “Getaway for two under $500 in May” with our first AI agent built just for travelers. This tool helps increase conversion rates with smarter, more intuitive search suggestions.

New Cash + Loyalty Carousel enables customers to seamlessly combine frequent flier miles with cash, enhancing their user experience and boosting your loyalty program engagement.

airTRFX

This quarter, airTRFX introduces new features to enhance visual personalization, making it easier for travelers to find tailored offers and helping brands increase engagement and conversions with smarter content delivery.

Expanded Filters & URL Parameter Support are part of the new DPA Travel Dates Filter. This filter enhances the booking experience by allowing travelers to search fares based on preferred dates for one-way or round-trip journeys. Marketers can use the Journey Type URL Parameter to predefine journey types, driving more targeted traffic and improving campaign and landing page performance.

The Exact Match Interlinking Module gives marketers control over site linking by allowing region-specific customization and flexible placement across pages. It boosts engagement, improves link relevance, and enhances both SEO and navigation.

Data Analytics

With the introduction of the FareNet Redemption Dashboard Suite, we’re expanding our Dashboard Suites to now cover loyalty insights. The FareNet Redemption Dashboard Suite offers loyalty insights to help teams improve strategies, boost engagement, and increase the value of redemption programs.

FareNet Redemption Dashboard Suite now supports loyalty data, offering insights into how travelers book flights using points or miles. Track booking trends, passenger behavior, redemption activity, and fare value across markets. Analyze metrics like search-to-book ratios, redemption by route, and points utilization to enhance loyalty strategies, spot trends, and enhance program value.

Fare Refresher for Vacation Packages now work with Vacation Packages, allowing airlines to automatically update fares across routes, dates, and currencies. This helps ensure accurate pricing, supports promotions, and builds customer trust.

Start Your Optimization Journey Today

Explore how PROS can transform your airline's retail and distribution strategy.

For further details on the latest PROS Platform release, view the specific product highlights and release notes here.

For further training and information release, Customers and Partners can access PROS University here.

To learn more about the innovations for the PROS B2B Spring Platform Release, read the blog here.