With more than 15 years of partnership, PROS has played a key role in supporting Japan Airlines’ revenue management evolution. As part of its modernization roadmap, JAL selected PROS Continuous Pricing as a foundational step, enabling greater pricing flexibility beyond traditional booking classes, expanding customer choice, and unlocking new revenue opportunities.
A key part of this evolution is seamless integration within JAL’s broader IT ecosystem. PROS Continuous Pricing connects with existing availability, shopping, and booking platforms, including Amadeus RAAV, enabling precise, dynamic pricing across sales channels while maintaining the control and scalability needed for modern airline retailing.
In this customer interview, Kenta Arakawa, Senior Manager of Revenue Management & Distribution Strategy, and Kentaro Goto, Senior Manager of Revenue Management Operations, Planning & Support at Japan Airlines, share how PROS supports JAL’s modernization roadmap, from Offer & Order transformation to continuous pricing adoption, and the impact it will have on both revenue performance and customer experience.
Watch the video to learn how Japan Airlines is building a smarter, more flexible retail ecosystem with PROS Continuous Pricing.