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Deliver the Right Sales Experience to Increase Revenue for Dairy Manufacturers

Table of Contents

Buyers have evolved, and their experiences in the B2C world are shaping their expectations in the B2B world. Companies must evolve with them.

Complexity is a major obstacle to a superior sales experience. In the perfect world, the majority of the process would be focused externally, on the customer. In reality, most of the B2B sales process focuses internally because of the hoops salespeople have to jump through to secure pricing and deals for customers.

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