Successful Sales leaders and teams recognize the importance of data in driving meaningful and sustainable growth which is why they leverage CPQ (Configure Price Quote) tools – now more than ever. In this session, Eric Willig, CPQ Sr. Manager at Avalara and a veteran CPQ leader at public and private SaaS companies, shares insights as to why CPQ solutions are essential and outlines specific CPQ-based initiatives that drive revenue and increase margin.
About the Speaker
For over 10 years, Eric Willig’s work has been focused on the optimal utilization of the Salesforce ecosystem.
Willig, who is Salesforce Certified, realizes the untapped organizational potential found where Information Technology converges with Sales, Quoting, Marketing, and Operations to achieve increased bookings, revenue, profitability, market share, and brand awareness.