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Accurate reflection of market prices is crucial, and as airlines move toward offer optimization and airline retailing instead of merely selling seats on a plane, it’s important for them to carefully consider their approach in presenting transparent offers to the consumer. Fare construction and rules powered by cloud-based computing can improve the scalability of fare computation.
PROS has used ATPCO Price Elements for many years in the revenue management process. Through the partnership with ATPCO, PROS now generates Price Elements through a combination of existing shopping and pricing products that improve speed and accuracy of fare data while enhancing it to be more consistent with current industry trends. Airlines can now take an advantage of cloud-based computing and additional data sources from ATPCO for a more sophisticated way of calculating availability using forward-looking fares.