B2B buyers are shifting their purchasing to digital self-serve channels, businesses are realizing list prices are no longer sufficient for their eCommerce and digital platforms. To maintain market-relevant, competitive and personalized prices companies need to consider multiple factors in their price strategies: changing market, buyer preferences, and demand conditions.
Watch this webinar to learn how PROS AI-powered Price Optimization can empower you and your team to:
- Drive a low-touch, frictionless self-service experience with market relevant personalized pricing
- Dynamically respond to the market with optimized prices that take advantage of demand-elasticity
- Eliminate manual processes in price setting and harmonize price strategies across channels
About the Speakers
Brad Schuman | Strategic Consultant, PROS
Brad Schuman is a Strategic Consultant at PROS where he guides pricing and sales teams through critical digital transformation initiatives. He works with customers across the phases of discovery, identifying value drivers, aligning to PROS solutions, building the business case, mobilizing cross-functional teams, and preparing our team to deliver the 2-5% revenue uplift results. Throughout his 11-year tenure with PROS, Brad spent nearly a decade in Professional Services delivering solutions and unleashing value for customers across a range of industries including industrial manufacturing/distribution, food, healthcare, technology and services.
Ross Winegar | Senior Manager, Science, PROS
Ross Winegar received his Ph.D. in Economics from Purdue University and has worked at PROS for 11 years developing data science models for pricing and airline revenue management. He works very closely with customers helping explain why science is valuable for them and why PROS is the right choice. The past 3.5 years have been very hectic with a new wife, house, and two babies. only one of these was planned, guess which one.