Where to get guaranteed return on your AI investment? Hint: Follow the Pricing and CPQ trail

Wednesday, October 16, 2024
11:00 - 11:30 AM CET

AI technology is rapidly profiling itself as a critical component for businesses across B2B and B2C. Many already use it to enhance their marketing, customer service or even product development. Yet despite the enthusiasm for AI, many organisations feel challenged in adopting AI technology in their sales and pricing strategies, as revealed by Valcon in their recent study “Adoption of AI-based pricing lags enthusiasm”.

Join the experts from PROS, Valcon and Walpole on Wednesday, October 16 at 11:00 AM CET, as they discuss how to strategically allocate your AI budget to maximize returns. They will demonstrate how AI-powered Pricing and CPQ solutions are proven technologies to get quick-wins from and achieve significant profitability gains while enhancing the selling and buying experience. They will also address common concerns holding companies back to make the leap towards embracing AI-driven technology (such as apprehensions about their data maturity, fear of losing control or internal barriers to driving digital transformation).

Speakers

Dominic O’Regan Lead Strategic Consultant – PROS Dominic is an experienced Business Consultant and Sales professional with a solid track record of over 12 years in SaaS companies. He’s been helping companies across all industries in UK and Europe identify opportunities to improve margin and revenue performance through the implementation of pricing and sales optimisation strategies. Dominic holds a Bachelor of Science degree in Mathematics and Computer Science from Brunel University.

Danilo Zatta Partner, Head of Sales, Pricing & TopLine Strategies – Valcon Danilo Zatta is one of the world’s leading advisors and thought leaders in the field of Pricing and TopLine Excellence. As a management consultant for more than 20 years, he advises and coaches many of the world’s best-known organizations. The Financial Times defined him as ‘one of the world’s leading pricing minds’. Dan has also been recognized amongst the Top 5 Pricing Thought Leaders on LinkedIn, in the list of the most engaging and impactful pricing thought leaders globally. The leading Italian business newspaper defined him as ‘as one of the most recognized monetization authors in the world’. He has led hundreds of projects both at national and global level for multinationals, small and medium-sized companies as well as investment funds in numerous industries, generating substantial profit increases. His advisory work typically focuses on programs of excellence in pricing and sales, revenue growth, corporate strategies, topline transformations, and redesign of business and revenue models. Dan has also written 20 books including The 10 Rules of Highly Effective Pricing (Wiley, 2023), the international best seller The Pricing Model Revolution (Wiley, 2022), translated into 10 languages, At the Heart of Leadership (Routledge, 2023) and Revenue Management in Manufacturing (Springer, 2016). He has also published hundreds of articles in different languages and regularly acts as keynote speaker at conferences, events, associations, and at leading universities. He also supports as personal topline coach several CEOs of leading companies. Dan graduated with honors in economics and commerce from Luiss in Rome and University College Dublin in Ireland. He got an MBA from INSEAD in Fontainebleau, France and Singapore. Finally, he completed a PhD in revenue management and pricing at the Technical University of Munich in Germany. Connect with Dan on LinkedIn at linkedin.com/in/danilo-zatta.

Ingmar Hermans Senior Managing Partner Consultant – Walpole Partnership Ingmar has worked with CPQ technology since 2007 and had over 15 years of enterprise business experience at Kodak before joining Walpole Partnership as a business and IT consultant in 2013. His extensive experience in Sales, Service, Operations and Managerial Finance, has allowed Ingmar to develop a thorough understanding of the key challenges faced when automating Awareness-to-Cash business processes, particularly in B2B environments. Ingmar has delivered some of the largest and most complex pan-European and global CPQ implementations in Europe, Middle East and Africa (EMEA). As the Programme Manager at Walpole Partnership, he has led the team in a significant number of client projects, from initial project qualification, discovery and scoping, through to requirements gathering, full project- and managed service delivery, and then through to customer success management. Ingmar’s passion is helping clients to place core cloud IT technology, including CPQ implementation and integrations, at the heart of their business for Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Contract Lifecycle Management (CLM), Supply Chain Management (SCM), and Subscription Management (SMC).