Airline Forecasting Since COVID-19: The Rise of Alternative Data

Joseph DeLuca,

In many ways, the commercial aviation industry has been indelibly changed. This has been especially felt within the practice of forecasting flight demand.

Historical data used to be the go-to source of data, but during these unprecedented times, it’s essentially been rendered useless.

So, what information and tactics can airlines turn to instead? We consulted with several industry sources to find out.

Current News & Events
Airlines have been no different than anyone else, as we all seek out the latest news to understand the current climate.

“Infection rates and government closures are two key data points affecting airline bookings that must be considered when building forecasts. When news information is released on border openings we see an influx in traffic to those locations,” said Aditi Mehta, Solutions Strategy Director, PROS.

Read the full article


MarTech Interview with Katrina Klier, Chief Marketing Officer at PROS


Selling Smarter in Difficult Times