Guest Post: Transactions are Dead, but Customers Live On

This week we feature an article from Geoff Webb, the Vice President of Products at PROS. He explains the importance of building a solid, human relationship with your customers in the digital world.

There are no transactions. Not anymore.

Two hundred years ago, buyers purchased all types of items – food, clothing, furniture – from vendors they knew and trusted. Then along came chain stores, the supermarket, and the internet. Suddenly people were buying from companies they never met – strangers! – without giving it a second thought.

But change is inevitable and buying behavior changed once more.

Read the full article