Planet Cassandra: PROS Provides Airline Availability with Cassandra

  October 22, 2013- By Hari Krishnan and Christian Hasker TL;DR: PROS is a Big Data software company with prescriptive analytics in their software that facilitates their customers to analyze their data and get the insights and guidance to optimize their pricing, sales, and revenue management. PROS uses Cassandra as a distributed database for low latency, high throughput services that handle […]

IT BusinessEdge: Seven Ways to Make Big Data an Actionable Opportunity

October 1, 2013- Companies can achieve Big Data success by starting small and focusing on the highest leverage opportunities, which can usually be found in sales and pricing strategies. Successful Big Data applications should be able to answer key questions that fall under the business intelligence umbrella (such as, “How do I sell more products […]

Wired Innovation Insights: The Science of Segmentation for Sales Effectiveness

September 25, 2013-  By Neil Biehn Take it from me, a data scientist – segmenting effectively is a science. While many marketing, pricing and sales professionals know and use segmentations, many really don’t understand just how vital good segmentations are to increasing sales effectiveness. Furthermore, we might believe that one really good segmentation is all […]