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Archives: News

PROS Announces Group Sales Solutions to Accelerate Airline Recovery Efforts

PROS, a provider of AI-powered solutions that optimise selling in the digital economy, has announced new editions of SaaS-based PROS Group Sales Optimizer (GSO), giving airlines like Etihad the power and control to offer group ticket sales through flexible, responsive self-serve channels. By bolstering agency portals and eliminating in-person sales engagement, GSO is designed to […]

PROS Ramps Airline Group Sales to Accelerate Travel Recovery

Industry’s only comprehensive group revenue optimization solution redefines digital group sales; powers Etihad’s digital innovation strategy and superior customer experience HOUSTON, February 2, 2021 – PROS® (NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, today announced new editions of SaaS-based PROS Group Sales Optimizer (GSO), giving airlines like Etihad […]

Australian Manufacturers Build Path to Digital Future

Since the outbreak of COVID-19, Australian manufacturers responded with varying degrees of success. One common thread was the ability to meet customer demands through digital selling, writes David Bray. There’s no doubt 2020 will be remembered as a year that challenged people and business. The coronavirus provoked change across every sector in one way or […]

PROS Solutions Transform Cathay Pacific Group Travel Sales

Flagship carrier furthers digital transformation agenda to build foundation for recovery and future growth and improve the end-to-end group travel booking experience HOUSTON, January 27, 2021 – PROS® (NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, today announced Cathay Pacific has completed implementation and has gone live with SaaS-based […]

PROS Earns Great Place to Work® Certification

Certification recognizes people-first culture that empowers employees to deliver on company mission to help people and companies outperform HOUSTON, January 26, 2021 – PROS® (NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, today announced its designation as a 2020-2021 Great Place to Work-CertifiedTM company. Great Place to Work® is […]

Businesses’ 2021 Recovery Plans Tap into the Benefits of Automation and AI

2020 was a year dominated by disruption. It’s no secret that COVID-19 has drastically altered the way any business operates. This has certainly been the case in the B2B world, with the pandemic leading to a seismic shift in B2B buying behaviours and preferences. And many of these changes look set to be made permanent. […]

PROS Appoints Sherry Lautenbach as Senior Vice President, Global B2B Sales

Veteran leader to drive sales strategies to accelerate revenue growth globally HOUSTON, January 12, 2021 – PROS® (NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, today announced that Sherry Lautenbach, a veteran technology sales leader, has joined the company as Senior Vice President, Global B2B Sales. Lautenbach will be […]

The Evolution of B2B Consumer Preferences in 2021

B3B consumer preferences have changed forever. 2020 has been one for the record books with the global pandemic radically shifting the way buyers and sellers engage, maybe forever. Buyers had already begun showing a preference for digital channels, but the enforcement of global lockdowns procedures has only accelerated this trend. In fact, McKinsey reported that […]

Wise Consultants and Agile Thinkers: Predictions for the New Era of B2B Selling

Consumers have always wanted more control over the sales process, and in the B2B world, it is no different. In 2021 and beyond, self-service will become much more mainstream as organizations make the leap to digital selling to survive the impact of COVID-19. Geoff Webb, vice president of products, PROS, believes salespeople will need to […]