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Archives: News

Could Dynamic Pricing be Influencing How Much You Pay for Your Plane Ticket?

Russell Pedley was confused. He booked two economy-class tickets on the same flight. One cost $110 more than the other — and the airline added a $50 fee when he inquired about the difference. What caused the difference? One was booked through the United Airlines mobile app; the other through its website. … PROS, one […]

Three Priorities to Improve Your Digital Selling

At a time where company’s best-laid digital transformation plans have had to be torn up and re-written, CIOs and CTOs are having to make tough decisions For many businesses, income is reduced and there have been cut-backs on non-essential spending. But failing to invest in technology would be detrimental in the long run. So, what’s […]

How Has COVID-19 Changed the Way B2B Businesses Sell?

COVID-19 has accelerated the evolution of the B2B sales process, and in turn redefined multiple job functions across the entire sales and marketing ecosystem. With buyers moving away from the traditional in-person engagements with their sales reps to buying online through self-serve digital channels, business leaders must ask themselves: how do I equip my sales […]

PROS and Diggintravel Join Forces to Transform Airline Digital Retailing Through Groundbreaking Certification Course

Airline Professionals Learn Fundamentals to Build Digital Products and Services of the Future, Redefining the End-to-End Digital Traveler Experience HOUSTON, August 18, 2020 – PROS® (NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, today announced the launch of a new learning platform, Airline Digital Retailing Academy, built in collaboration […]

6 Personalization Tips for a Better Customer Experience

There has never been a time when customer experience was more important than it is today. Customers expect a personalized experience when they deal with a business, and according to a report from Epsilon, 80% of customers are more likely to make a purchase when businesses provide a personalized experience. Personalization improves the customer’s experience, […]

PROS Achieves the 2020/2021 Inner Circle for Microsoft Business Applications

PROS is honored by Microsoft for achieving outstanding sales achievement and innovation; partnership continues to fuel PROS market and growth strategy HOUSTON, August 17, 2020 – PROS® (NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, has achieved the prestigious 2020/2021 Inner Circle for Microsoft Business Applications. Membership in this […]

Q&A: Why Do Airlines Need Revenue Management Systems?

Malaysian Airlines, like the rest of the aviation sector, was hit hard by the global travel ban imposed to prevent the spread of coronavirus. In the last couple of months, the company has implemented a series of steps to bring the business back to pre-Covid levels, including advancing a new digital transformation strategy. Malaysia Airlines […]

B2B Buyers’ Top Challenges with their Current Vendors

B2B buyers say the top challenges they face with their current vendors are slow/inefficient responses to questions, inconsistent pricing, and a lack of transparency into inventory, according to recent research from PROS. The report was based on data from a survey of 210 professionals who are responsible for B2B purchases at their firms. Some 35% […]

15 Low-Cost, High-Impact IT Initiatives

Today, more and more businesses are being run digitally. Other businesses may want to upgrade their tech but aren’t ready—or don’t have the budget—for a full-fledged digital transformation. However, budgetary or operational setbacks don’t mean smaller tech improvements are out of reach. To help you stick to your budget, we asked the members of Forbes […]