Press Release

Webinar – Out of the Shadows: Aberdeen Group Shares How the Margin Race is Changing the Value and Perception of Pricing

August 11, 2015

WHAT:           From the C-suite, to sales and marketing leadership, and the field, pressure is growing to increase margins and profitability. For many organizations, the pricing “black box” is being exposed to daylight in the race to achieve margin improvements. Pricing is becoming more mission-critical to sales strategy.

From the growing adoption of pricing technology including price optimization, to the rise of the Chief Revenue Officer, this informative webinar presented by PROS and the Professional Pricing Society (PPS) will show how quickly the landscape is changing:

          • Learn how pricing is moving front and center in organizations.
          • Hear how companies that deploy pricing best practices generate better results.
          • Understand how the new pricing landscape affects career pricers.

WHO:             Join PROS and Aberdeen leaders:

          • Aberdeen Vice President of Research Peter Ostrow
          • PROS Director of Market Strategy Eric Petty

WHEN:          Wednesday, Aug. 12, 2015

       12:00 p.m. EDT/11:00 a.m. CDT


WHERE:        To register for the event, visit the website.


About Peter Ostrow

Peter Ostrow is Vice President and Group Director, Customer Management, and Principal Analyst, Sales Effectiveness at the Aberdeen Group, a leading provider of fact-based research focused on the global technology-driven value chain. Ostrow oversees research and leads the Sales Effectiveness practice, covering the technology, service and consulting enablers that enterprise sales forces deploy to become best-in-class organizations.


About Eric Petty

Eric Petty serves as PROS Director of Pricing Strategy with a primary focus on pricing effectiveness solutions including predictive pricing analytics and pricing optimization.


About PROS

PROS Holdings, Inc. (NYSE: PRO) is a big data software company that helps customers outperform in their markets by using big data to sell more effectively. We apply years of data science experience to unlock buying patterns and preferences within transaction data to reveal which opportunities are most likely to close, which offers are most likely to sell and which prices are most likely to win. PROS offers cloud solutions to optimize sales, pricing, quoting, rebates and revenue management across more than 40 industries. PROS has completed over 800 implementations of its solutions in more than 55 countries. The PROS team comprises more than 1,000 professionals around the world. To learn more, visit


Forward-looking Statements

This press release contains forward-looking statements, including statements about the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with sales, pricing, revenue management and big data software and its current expectations of the benefits of sales, pricing, revenue management and big data software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s sales, pricing and revenue management and big data software needs and the risks associated with the complex implementation and maintenance of sales, pricing, revenue management and big data software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future, whether as a result of new information, future events or otherwise.

# # #


Media Contacts: 

Sheila Watson





PROS Webinar Must See at Dreamforce: The Latest Sales Effectiveness Insights and Trends from Smart Selling Tools