Is Rishi Sunak’s digital tax a good idea to save the high street?
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Will Lovatt, general manager (Europe) at PROS, says NO.
Were all online transactions to be subject to the chancellor’s online sales tax plan, this would severely hamper businesses’ ability to recover from the financial impact of Covid-19.
Research we conducted into business buying behaviours since the pandemic began shows that 37 per cent of people are now primarily purchasing through digital channels — an eight point rise from pre-outbreak.