Guest Post: The Science of Predicting Consumer Intent
Aditi Mehta,
Airlines have the data to drive differentiation, personalisation and revenue, says PROS Solution Strategy Director for Travel Aditi Mehta
Unlike some industries, airlines have no shortage of data. In fact, they have years of historical booking data, allowing them to measure things like how many seats were reserved before a flight took off, who their most frequent customers are – what they book, what they are willing to pay, and how often they travel. They can also record transactional data to see how travelers move through a booking flow, what add-ons they purchase, and at what point they may abandon the cart.