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The Blueprint for Digital Selling in 2021
Tom Gorin,
Digital selling existed long before the pandemic, but when in-person meetings disappeared at the height of Covid, businesses were forced to engage digitally with customers, creating an urgency to embrace digital selling motions across industries. And now there’s no looking back – digital selling and buying channels are here to stay. In fact, the Gartner Future of Sales report predicts that by 2025, 80% of B2B sales transactions between suppliers and buyers will occur in digital channels.