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PROS Resources

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Smarter Pricing at Scale: How 3 Companies Are Using AI-Powered Pricing to Unlock Profits

Discover how 3 B2B companies use AI-powered pricing to boost profits, close pricing gaps, and stay competitive in dynamic markets.

Blog

Outthink, Outpace, and Outperform the Market with Agentic AI

Discover how agentic AI empowers sales teams to outthink, outpace, and outperform the market by automating decisions and adapting to real time changes.

Artificial IntelligenceBlog

How GOL Airlines Boosted Organic Traffic by 500% with PROS airTRFX

See how GOL Airlines boosted organic traffic by 500% and campaign revenue by 230% with PROS airTRFX.

Case Studies & Testimonials

Pricing Under Pressure: How SP Richards Stays Profitable with PROS

Discover how SP Richards stays agile in the face of rising costs and razor-thin margins.

Case Studies & Testimonials

From Spreadsheets to Strategy: How PROS Helped Essendant Unlock Margin Growth

Discover how Essendant grew margins and pricing agility over 15 years with PROS, navigating tariffs, inflation, and a seamless SaaS migration.

Case Studies & Testimonials

How Wilbur-Ellis Boosted Profits by Up to 5% with PROS Price Optimization and Management

See how Wilbur-Ellis centralized pricing with PROS to boost margin growth by up to 5%.

Case Studies & Testimonials

How GOL Airlines Is Personalizing Travel Discovery with PROS Fare Finder Agent

See how GOL Airlines is using PROS Fare Finder Agent to personalize travel discovery, boost conversions, and lead with AI in airline retail.

Case Studies & Testimonials

How Cathay Pacific Is Redefining Digital Selling with Smart, Dynamic Engagement

Discover how Cathay Pacific is transforming digital selling and driving conversion with PROS Offer Marketing and AI-powered engagement.

Case Studies & Testimonials

Leaving Load Factor Behind: Air Transat’s Shift to Smarter Pricing with WTP

Discover how Air Transat replaced outdated RM practices with AI-driven precision using PROS RMA and Willingness to Pay.

Case Studies & Testimonials

How Europcar Mobility Group Exceeded Revenue Targets by 3X with PROS

See how Europcar Mobility Group tripled revenue targets, transformed global pricing, and united teams around change management.

Case Studies & Testimonials

Building a Future-Ready Airline: How Saudia Transformed Revenue Management with PROS RME

Learn how Saudia boosted forecast accuracy, pricing precision, and analyst efficiency with PROS Revenue Management Essentials

Case Studies & Testimonials

Flying Forward: SriLankan Airlines Drives Growth with PROS RMA and airTRFX

See how SriLankan Airlines is fast-tracking growth and transforming revenue management with PROS RMA and airTRFX.

Case Studies & Testimonials

Mastering Pricing Strategies Amid Tariff Uncertainties

Learn how businesses adapt flexible pricing strategies to handle tariff uncertainty. Boost profitability with expert insights and dynamic solutions like PROS.

Blog

Conjoint to Continuous: How AI is Redefining B2B Value-Based Pricing

Discover how AI is transforming B2B value-based pricing by replacing traditional conjoint analysis with real-time, behavior-driven insights.

BlogPricing Strategy

Vacation Packages Solution Brief

Help your airline compete with OTAs. Learn how PROS empowers you to build dynamic vacation packages, boost revenue, and drive direct bookings.

Product Solution Information

Industry Perspective on the Offer and Order Management Journey

Explore how airlines are modernizing retailing with native offer and order management systems, AI, and personalization to unlock new revenue streams.

Blog

Taking Innovation to New Heights: How Lufthansa Group has Co-Innovated with PROS for over 30 Years

Discover how Lufthansa Group leverages PROS solutions to lead airline innovation, overcome legacy challenges, and accelerate revenue growth.

Case Studies & Testimonials

Retailing Reimagined: How PROS Helped Cyprus Airways Grow Direct Sales from 43% to 53%

See how Cyprus Airways boosted direct sales from 43% to 53% with PROS retailing solutions.

Case Studies & Testimonials

Pricing for Survival or Pricing for Success

As businesses shift focus to digital selling, pricing leaders see the need for automation, visibility and agility. Learn why investing in technology should be your company’s top priority in 2025.

Ebooks

Can Flight Search Initiation Be Used as a Proxy for Flight Bookings?

This study shows how Flight Search Initiation (FSI) can serve as a strong proxy for bookings when airlines lack access to reliable eCommerce data.

Airline RetailAirline RetailingBlog

Unlocking Airline Value with Offers & Order Management

Learn how Offer & Order Management drives efficiency, personalized retailing, and ROI for airlines. Discover why modular transformation is key to success.

Blog

From Forecast to Flight: Porter Airlines Modernizes with PROS RMA and RTDP 

Discover how Porter Airlines is using PROS RMA and WTP to move beyond class-based forecasting and unlock smarter, scalable revenue growth.

Case Studies & Testimonials

From ChatGPT to Agentic AI: Equip Your B2B Team to Outsmart Market Volatility

What if your pricing team had a few more brilliant analysts who never sleep, process data instantly, and speak your language?

WebinarWebinars

How ADI | Snap One Is Powering Pricing Innovation with PROS 

See how ADI | Snap One is accelerating global pricing operations and driving innovation with PROS.

Case Studies & Testimonials

From Forecasting to Future-Ready: Azul’s WTP Transformation with PROS 

Discover how Azul uses WTP to optimize revenue, empower analysts, and drive smarter pricing decisions across its extensive flight network.

Case Studies & Testimonials

Scaling Smarter: How Direct Supply Modernized Pricing for 500,000+ Products with PROS Price Optimization and Management 

Case Studies & Testimonials

How United Airlines Boosted Profitability by 20% with PROS airWire 

Case Studies & Testimonials

Adopting Continuous Pricing in a World of Booking Classes

This webinar, featuring Air Canada and Lufthansa Group, will explore how airlines can implement continuous pricing alongside legacy systems.

Webinars

Offers and Orders Transformation & Modern Airline Retailing With PROS

Explore how modern airline retailing evolves with open and modular API-based technology. Discover strategies to enhance revenue, drive customer satisfaction, and optimize offers and orders.

Airline RetailAirline RetailingAirlinesBlog

5 B2B Buying Behaviors You Can’t Ignore

Discover the 5 B2B buyer behaviors redefining sales and learn how companies can adapt their sales strategies to win in a buyer-led world.

BlogOmnichannel Commerce
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