Offer and Order – Looking to 2025 and beyond

  • Created: October 4, 2024
  • - Updated: October 13, 2025
PROS Inc.

PROS is a dedicated travel technology company helping airlines outperform with AI-driven retailing and offer management that delivers customer-centric experiences and maximizes revenue performance.

Key Takeaways

  • Airline transformation: Transitioning to Offers and Orders systems. 
  • Future focus: Insights into 2025 and beyond. 
  • Commercial autonomy: Empowering airlines with greater control. 
  • Modularity benefits: Flexible systems for evolving needs. 
  • Expert insights: Contributions from Air Europa and Lufthansa. 

The airline industry is progressing in its transformation towards modern retailing, with many airlines actively working towards a future-state design. What can we expect in the coming year?

In this whitepaper, Travel in Motion and PROS provide insights into the current status of the airline industry’s transition to Offers and Orders, along with a forward-looking perspective into 2025 and beyond.

Enriched by the valuable insights and hands-on experiences of Air Europa and Lufthansa Group, this paper presents an expert view on the business and technological considerations for airlines as they move forward, focusing on commercial autonomy and modularity.

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