Summary
United Airlines used airTRFX to create more than 60 custom pages for their campaign to promote travel to U.S. National Parks. Their focus on SEO optimization ensured first-page results for their U.S. National Parks campaign. United fully capitalized on the campaign by linking it to its home page and promoting it within the United App to drive additional traffic to the National Parks pages.
Challenge
United Airlines wanted to promote trending destinations to encourage ticket sales all year round. They also wanted to increase their direct channel sales but did not have the tools for the correct SEO optimization. To promote their new campaign for National Parks, United needed better rankings and a smooth mobile experience.
Results
United Airlines used PROS’s airTRFX product to create more than 60 custom pages to specifically target U.S. National Parks search queries. They launched this campaign to promote travel to National Parks as part of their restart strategy. Now, when travelers use Google to search for flights to U.S. National Parks like Yosemite, Sequoia, Yellowstone, Glacier Bay.
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Sadia Khan
Director of Digital Marketing & Demand Generation  |
airTRFX automatically provides most of the technical SEO functionalities required to excel in organic search. Adopting airTRFX alone guarantees better rankings and more bookings in autopilot mode than any other platform.
United’s custom pages are designed with SEO optimization and built into airTRFX Pages. They are the only pages for a U.S. airline ranking on the first page of Google’s Search Results for the “national parks” search query.
The custom pages were also used to build a hub page where all the U.S. National Parks custom pages were linked and could be filtered by region. United promoted their U.S. National Parks campaign on their homepage by linking a hero banner to the hub page to drive home page traffic to the campaign.
airTRFX pages have device responsive design to ensure the best user experience for website visitors using a desktop, phone, or tablet. To promote their routes to U.S. National Parks, United added tiles to their app that linked to the Hub Page Custom Page and enabled mobile users to easily filter for parks, find the best fare, and complete their purchases.
PROS Products
AIRTRFX
Create a Fare Marketing infrastructure with airTRFX. Leverage airTRFX pages to scale your site, online presence, and improve engagement.
AIRMODULES
Conversion-oriented flight search tools with real-time fares that can be deployed on any web page.
AIRSEM
Airline-specific Search Engine Marketing tools to build, launch, and manage ad campaigns with real-time fares in ad copy.
AIRWIRE
Display real-time fares on social media, emails, retargeting ads, and on any webpage with airWire. Powered by user-search data without additional calls to your GDS/Res System.
Frequently Asked Questions
United Airlines used PROS airTRFX to create over 60 custom landing pages for their U.S. National Parks campaign. This allowed them to specifically target popular search queries, which resulted in first-page rankings on Google and boosted their direct channel sales.
AirTRFX custom pages are purpose-built landing pages that help airlines target specific search queries outside of their standard route network. As seen with United’s National Parks campaign, these pages can be created quickly to capitalize on trending destinations or marketing initiatives, improving SEO performance and driving traffic.
AirTRFX is designed with SEO optimization at its core. It automates many technical SEO functions and enables airlines to create and manage targeted content at scale. This guarantees better rankings and helps airlines become more nimble, allowing them to create campaign pages in minutes rather than weeks.
Yes. United Airlines showed how versatile these pages can be. They used the custom pages to build a central hub for their National Parks campaign, which they promoted on their homepage and within the United mobile app. This created an integrated marketing effort that drove traffic from multiple sources to a single, optimized experience.
By enabling airlines to rank for high-intent, non-branded search terms (like “flights to Yosemite”), airTRFX captures travelers early in their planning process. The pages are designed for a smooth user experience on any device and provide real-time fares, making it easy for visitors to find the best flight and book directly with the airline.
The platform allows for rapid deployment. United was able to get its National Park pages and content ready for customers to land on in a matter of minutes. This agility allows airlines to react quickly to market trends and launch timely campaigns without long development cycles.