PROS is excited to announce our recognition as a Leader in the 2025 Gartner Magic Quadrant for Configure, Price and Quote (CPQ) Applications—for the third time! This recognition, we feel, highlights our commitment to innovation and excellence in AI-powered pricing and selling solutions.
PROS is recognized as a Leader in all major CPQ analyst evaluations: Gartner Magic Quadrant, Forrester Wave, IDC MarketScape, Nucleus Value Matrix, and Frost Radar.
Gartner Magic Quadrant recognizes technology providers in fast-growing markets based on two major criteria:
- Completeness of vision – includes criteria Innovation and Market Understanding
- Ability to execute – includes criteria Innovation and Market Understanding
Each vendor is positioned in one of four quadrants: Leaders, Challengers, Visionaries and Niche Players. PROS has been placed in The Leaders Quadrant. According to Gartner, leaders execute well against their current vision and are well positioned for tomorrow.
“We believe this recognition reinforces the role of PROS Smart CPQ within the broader digital economy and further demonstrates analyst confidence in how PROS is helping businesses optimize sales transactions across every channel,” said Andres Reiner, Chief Executive Officer, PROS. “We feel it is a testament to our team’s dedication to product excellence and innovation, and also to the trust our customers place in us to help them achieve profitable growth.”
PROS Smart CPQ
CPQ solutions are an essential component for B2B sales in today’s competitive market.
The ideal CPQ solution should enable sales professionals to focus on what they do best – selling. Streamlining configurations and quoting workflows across all channels like direct sales, partner portals, eCommerce, and digital platforms is crucial to achieve this.
In that sense, PROS Smart CPQ is purpose-built to deliver exceptional performance across all verticals and various use cases, handling everything from the simplest to the most complex scenarios. These include support for one-time and recurring purchases, quotes with bundled products and services and long price agreements with over 10,000 lines. For distributors PROS Smart CPQ also provides a full-blown sales agreements functionality enabling the creation, management and modification at a scale of negotiated prices and terms, while maintaining long-term profitability for the business. Manufacturers benefit from precise configure-for-order and engineer-for-order quotes, ensuring viable end-products. Service providers enjoy consistent customer experiences and long-term relationships through end-to-end subscription lifecycle management.
With PROS Smart CPQ companies of all sizes and industries can enjoy smooth business operations, create and deliver competitive and personalized offers quickly in a multi-channel environment, achieving increased revenue, maximized profitability, and happy customers.
Why PROS stands out
“PROS Smart CPQ stands out in the market due to its unparalleled product differentiation and visionary approach to omnichannel commerce,” said Sunil John, Chief Product Officer, PROS. “With collaborative quoting, our solution bridges the gap between direct sales and eCommerce, creating consistent, personalized interactions, synchronizing quotes in real-time and providing self-service portals that meet the needs of today’s buyers. When combined with our advanced AI-powered pricing capabilities, we believe PROS is the most comprehensive, scalable, and user-friendly CPQ solution available—helping businesses across industries achieve their commercial objectives, regardless of market dynamics.”
Alongside the Magic Quadrant, Gartner also released its companion Critical Capabilities report. It offers deeper insight into the products and services provided by a number of CPQ vendors operating in the same market. The Critical Capabilities report evaluates these vendors across seven key categories:
- Vendors’ Product Scores for Direct Sales Use Case
- Vendors’ Product Scores for Channel Sales Use Case
- Vendors’ Product Scores for Composable Use Case
- Vendors’ Product Scores for Long-Term Deal Negotiation Use Case
- Vendors’ Product Scores for Service Selling Use Case
- Vendors’ Product Scores for Complex Manufacturing Use Case
- Vendors’ Product Scores for Solution Selling Use Case
PROS ranked 2nd for four out of seven use cases. Let’s see what these mean and how the outlined capabilities map to b2b organizations’ strategic goals and sales objectives:
1. Driving Successful Selling and Buying Across Multiple Channels:
- PROS ranks #1 in the Composable Use Case
- PROS ranks #2 in the Direct Sales and in the Channel Sales Use Cases
To maximize sales, businesses need to automate manual processes and enable effective utilization of customer data with real-time synergy and data flow between applications and sales channels used. Smart CPQ offers direct sales support and seamless integration between the solution and major CRM platforms, like Microsoft Dynamics 365 Sales and Salesforce Sales Cloud, along with a consistent and CRM-embedded user experience with very good response times, even when handling large quotes and agreements. The PROS solution also exposes its robust selling capabilities to the needs of reseller channels through an integration with Salesforce Partner Relationship Management. PROS Smart CPQ is a solution providing powerful high-performance APIs to support businesses looking to drive successful digital commerce strategies and to enable frictionless and personalized buying experiences. This agile multichannel approach empowers b2b organizations and their sales teams to be more competitive, to expand and strengthen their market position and global presence.
2. Quick Product Selection in Quotes and Accurate Configurations:
- PROS ranks #2 in the Complex Manufacturing Use Case
PROS Smart CPQ offers a fast and easy-to-use interface and advanced product selection features, such as a highly usable sales catalog, product search and comparison, faceted search, and eligibility filtering. These capabilities, combined with seamless proposal generation and editing, enhance sales team efficiency and shorten sales cycles. This demonstrates PROS’ commitment to empowering businesses to respond quickly and effectively to inquiries for quotes, leading to higher customer satisfaction and increased win rates. Additionally, to help manufacturers navigate complexity and improve their accuracy and sales effectiveness, Smart CPQ provides robust configuration capabilities with a solving configuration rule engine, reusable subassemblies, and native support for 2D visualization. For the more sophisticated manufacturing needs robust bill of materials (BOM) and routing rules generation are also available.
3. Winning Deal Negotiations with Intelligent Pricing:
- PROS ranks #2 in the Long-Term Deal Negotiation Use Case
To help businesses enhance their revenue and profitability in long-term deal negotiations, PROS Smart CPQ offers advanced capabilities to avoid price escalations and optimize pricing strategies. Some of these include pre-integrated intelligent pricing and discounting recommendations, support for multicurrency quotes, and robust features for negotiating and executing long-term price agreements. More price sensitive businesses, operating in highly dynamic markets, can leverage not only out-of-the-box pricing capabilities like list pricing, cost-plus markups, but also additional pricing logic via formulas and pricing matrices. To accelerate sales negotiations even more, Smart CPQ provides powerful bulk updates, approval workflows and goal-seeking price adjustments.
With Smart CPQ, B2B organizations of all sizes and industries can offer competitive pricing on a global scale while maintaining long-term margins, leading to increased sales and improved financial performance.
For more information on the PROS Platform and PROS Smart CPQ, visit pros.com/cpq.
To view PROS latest Analyst Reports, visit pros.com/learn/analyst-reports.
Gartner, Magic Quadrant for Configure, Price and Quote Applications, By Mark Lewis, Luke Tipping, 22 January 2025
Gartner, Critical Capabilities for Configure, Price and Quote Applications, By Luke Tipping, Mark Lewis, 27 January 2025
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