How Air China’s 25-Year Journey with PROS Drove 3X More Connections and $3B in Revenue Growth

PROS is a dedicated travel technology company helping airlines outperform with AI-driven retailing and offer management that delivers customer-centric experiences and maximizes revenue performance.

With 1,000+ daily flights and over 10,000 markets, Air China needed more than a traditional revenue management system; they needed smarter tools to optimize pricing, inventory, and connectivity at scale.

In this video, Wang Xin, Senior Manager of RM System Support, reflects on Air China’s 25-year journey with PROS — from being the first airline in China to adopt PROS RM in 1999, to pioneering O&D Revenue Management in 2012, and now advancing to RMA and RTDP Advantage. The impact? A threefold increase in connecting passengers and more than $3 billion in incremental revenue.

Discover how PROS solutions are helping Air China make smarter decisions, streamline workflows, and improve operational efficiencies across the Asia-Pacific region.

Video Highlights

  • 1:09 – How has the journey with PROS been for Air China since the beginning of the partnership?
  • 1:49 – We have been partners for over 25 years. What has your experience been like working with different teams across PROS?
  • 2:34 – Can you walk us through the PROS solutions Air China has implemented to drive business growth, the impact these initiatives have had on overall performance, and how they helped address any profitability challenges you were facing beforehand?
  • 4:07 – Can you share specific examples of how adopting PROS solutions has led to improved profitability or margin growth for Air China?
  • 5:16 – What has been the latest collaboration between Air China and PROS?

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