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As the national carrier of Sri Lanka, SriLankan Airlines has been connecting passengers to the world for over 45 years. But in 2023, the airline took a bold step forward — redefining its revenue management strategy to meet the demands of a competitive global market.

In this customer interview, Kaitlynn Brancato, Customer Marketing Manager at PROS, sits down with Mihiri Fonseka, Charithra Rajapakse, and Gayan Pathirana from SriLankan Airlines to explore how PROS Revenue Management Advantage (RMA) and airTRFX are fueling a new era of growth. With the implementation of O&D-based forecasting and AI-powered inventory planning, SriLankan is unlocking revenue uplift, digital efficiency, and cross-functional collaboration. Learn how the team overcame legacy limitations, implemented advanced technology in record time, and what it means to be recognized with the PROS Growth Catalyst Customer Award.

Video Highlights

  • 2:29 – Could you highlight key performance metrics that showcase the effectiveness of your growth initiatives?
  • 5:19 – How vital is the PROS platform to your business operations and overall success?
  • 7:32 – Reflecting on your growth journey, share any notable challenges overcome and unique strategies that have propelled your business as a catalyst for growth, both internally and within your market?
  • 12:15 – What does it mean to win the Growth Catalyst award?

For more information on PROS Customer Outperformer Awards, please visit: https://pros.com/outperformer-awards/

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