The Art of the Possible in Airline Dynamic Pricing

  • Created: June 25, 2019
  • - Updated: February 13, 2026
PROS Inc.

PROS is a dedicated travel technology company helping airlines outperform with AI-driven retailing and offer management that delivers customer-centric experiences and maximizes revenue performance.

Industry revenue management expert, Karl Isler, deep dives into the future of revenue management systems where airlines use different approaches to sell-up fares. One approach includes implementing fare strategies to influence OD availability. He argues that that is a stepwise approach to dynamic pricing through PROS Real-Time Dynamic Pricing that an airline can use to limit buy-down and ensure optimal revenue.

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