Coronavirus Upends Revenue Management Strategies for Hotels and Airlines

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Strategic solutions
From the standpoint of revenue management, including pricing and forecasting, coronavirus is a massive challenge for the travel industry – affecting both the relevance of historic data, the ability to predict the future and the need to address cancellations in the present.

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For airlines, Aditi Mehta, solutions strategy director at PROS, says it’s important that carriers have accurate data going into their revenue management solution and that they are taking a holistic view of their network so they will be prepared to resume full operations fast.

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