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Digital Transformation Starts with Changing How You Sell

Geoff Webb,

Restructuring how you understand and respond to customer needs creates business growth and alignment, says Geoff Webb, vice president of strategy at PROS

What is the secret to successful digital transformation? It begins with changing how you sell. That’s the only way to evolve your organisation so it drives meaningful, positive change quickly enough.

Transforming your sales process so more products are accessible through digital channels is where you will gain the most value. In fact, that’s what your customers are now expecting.

The coronavirus pandemic has skyrocketed the trend of buying goods and services online, since face-to-face interaction is limited. And there is no coming back. Businesses have no other option but to embrace the world of ecommerce and digital selling if they want to retain their customers.

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