Press Release

Habber Tec Becomes Inaugural Partner in PROS Reseller Channel Program

HOUSTON & SÃO PAULO, BRAZIL & MADRID, SPAIN & LISBON, PORTUGAL, May 2, 2011 – PROS (NYSE: PRO), the world leader in pricing and revenue management software, today launched its new Reseller Channel Program with Habber Tec as its first reseller. With operations in São Paulo and Curitiba, Brazil; Lisbon, Portugal; and Madrid, Spain, Habber Tec plans to resell the PROS Pricing Solution Suite for business-to-business companies through its professional sales executives in the three regions.

As an enterprise software reseller, Habber Tec’s more than 150 consultants each have extensive experience in providing business-oriented solutions to their clients in South America and on the European continent. The Habber Tec client list includes an impressive roster of business-to-business organizations in the manufacturing, distribution and services industries, which directly mirror PROS strategic target markets. Habber Tec clients include Pfizer, Prosegur, Petrobras, Galp Energia, Boehringer Ingelheim and Intel, among many others.

“Our customers are seeking opportunities to improve profitability and business agility through advanced pricing technology, which is the foremost reason we selected PROS as a strategic addition to our portfolio,” said Habber Tec CEO Fernando Arencibia Darias. “The PROS prescriptive pricing technology provides customers with the best solution to set the right prices, streamline their processes and execute pricing strategies that are specific to their businesses.”

“PROS pricing software provides a lever for organizations around the world to increase margins, expand market share and enhance their business agility,” said PROS Vice President for Alliances Sundeep Goel. “Our goal is to form strategic relationships with resellers who have established reputations in their geographies and markets to create centers of pricing excellence. Habber Tec is one of the pre-eminent system integrator and resellers of enterprise software solutions in South America and Europe. Through our discussions, they identified pricing software as an important value-add to their portfolio, based on requests from their existing customers. With deep enterprise-level expertise with business-critical software, we welcome Habber Tec to the PROS Reseller Channel.”

“Our reseller channel program is a key component of our long-term growth strategy to extend our scale and reach,” said PROS CEO Andres Reiner. “It is designed to support our global expansion by extending coverage to geographic markets not currently served through the PROS direct sales channel. The program positions PROS to capitalize on the growing demand for prescriptive pricing solutions. Habber Tec clearly has the vision and capabilities for bringing the PROS best-in-class solutions to its portfolio of high-profile clients.”

The PROS suite includes PROS Scientific Analytics™, PROS Price Optimizer™ and PROS Deal Optimizer™. The three modules seamlessly work together to support an organization’s pricing lifecycle, from identifying margin opportunities, to optimizing prices, to executing pricing and deal quoting.

To learn more about the PROS reseller ecosystem, visit the website at



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