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IEN: Personalizing the Buying Experience

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November 3, 2016

PROS has unveiled new data science-driven cross-selling capabilities for its SellingPRO Smart CPQ e-commerce solution.

PROS (Houston, TX) has unveiled new data science-driven cross-selling capabilities for its SellingPRO Smart CPQ e-commerce solution. Features include:

  • Real-time product recommendations based on historical transaction data. This prescriptive intelligence automates what has traditionally been a manual process.
  • Automated cross-selling capabilities that provide customers with an online retailing-like experience.
  • Real-time recommendations are provided for complimentary products based on what similar customers have typically purchased – minimizing lost revenue opportunities.
  • Simplified product visibility, as a company’s full offerings are presented, as opposed to just those that may be focused on by a rep or customer. 1000s of complementary options can now be presented via Smart CPQ’s customized purchasing behavior intelligence that’s based on buying history and customer segments.
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