Press Release

Leverage Sales Enablement to Improve Cross-Functional Alignment and Drive Business Value

December 15, 2015

Media Alert

WHAT:      In today’s globally competitive environment, Chief Sales Officers (CSOs) and senior sales leaders are dealing with shorter sales cycles, savvier buyers, and increasing pressure to grow both revenue and margins. Astute leaders know that by extending the capabilities of their companies’ CRM systems with additional sales enablement technology investments, they can increase their sales teams’ productivity and optimize their performance. Sales enablement, versus sales operations, is emerging as an essential function to help lighten the load for successful companies.

This informative webinar presented by PROS and CSO Insights will offer insights and real-world examples:

  • Learn how sales enablement differs from sales operations.
  • Explore fresh CSO Insights research that demonstrates how best-in-class organizations are embracing sales enablement.
  • Discover how sales enablement can better align sales, marketing, finance and other core functions toward improving business value and predictability.
  • Hear how powerful tools in the sales enablement arsenal are driving success in the field and on the balance sheet.

WHO:        Join PROS and CSO Insights:

  • CSO Insights Research Fellow Jim Dickie
  • PROS Director of Content Strategy Sean Cassidy

WHEN:      Wednesday, Dec. 16, 2015

12:00 p.m. EDT/11:00 a.m. CDT

WHERE:    To register for the event, visit the website. To learn more about PROS, visit the website at or follow PROS on Twitter @PROS_Inc

About Jim Dickie

Jim Dickie is a Research Fellow at CSO Insights and has more than 29 years of sales and marketing management experience.


About Sean Cassidy

Sean Cassidy serves as PROS Director of Content Strategy, and he drives content programs for PROS sales and pricing solutions.


About CSO Insights

CSO Insights is dedicated to improving the performance and productivity of complex B2B sales organizations. CSO Insights measures and analyzes the behaviors, metrics and strategies behind world-class sales performance, providing its members with the research, data and expertise required to build strategies for sales performance improvement.


About PROS

PROS Holdings, Inc. (NYSE: PRO) is a revenue and profit realization company that helps B2B and B2C customers consistently realize their potential through the perfect blend of simplicity and data science. PROS offers solutions to accelerate sales, formulate winning pricing strategies and align product, demand and availability. PROS customers experience meaningful revenue growth, sustained profitability and modernized business processes because of PROS revenue and profit realization solutions. To learn more, visit


Forward-looking Statements

This press release contains forward-looking statements, including statements about the functionality and benefits of revenue and profit realization software to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with revenue and profit realization software and its current expectations of the benefits of revenue and profit realization software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s revenue and profit realization software needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of revenue and profit realization software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.


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Media Contacts: 

Sheila Watson



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