Press Release

Michael Wu Joins PROS as Chief AI Strategist

Preeminent data scientist and AI expert joins industry-leading science team

 HOUSTON, June 27, 2018 – PROS®(NYSE: PRO), a cloud software company powering the shift to modern commerce, today announced that

Michael Wu, Ph.D., a highly respected scientist and visionary, has joined the company as its Chief Artificial Intelligence Strategist.

Wu is widely recognized as one of the world’s premier authorities, thought leaders and authors on artificial intelligence, machine learning and data science. He was most recently with Lithium Technologies, where he served as its Chief Scientist for almost six years, and four years as its Principal Scientist. Wu developed the Community Health Index (CHI) and many predictive social analytics algorithms with actionable insights. Additional experience includes six years as a research scholar in the University of California, Berkeley Gallant Lab, renowned for its research in cognitive, computational and systems neuroscience.

“In the digital era, artificial intelligence, machine learning and cognitive algorithms are reshaping how our customers do business and are increasingly important to how we develop our solutions,” said PROS President and CEO Andres Reiner. “Michael Wu’s work includes these technologies and combines both statistical and social science to model consumer behavior. He’s also created customer experience and consumer engagement frameworks that help users engage with products, which strategically aligns with our business goals. With his iconic reputation, Michael will also be at the forefront of sharing our vision with audiences around the world. We are proud to welcome him to PROS.”

“A number of factors drove my decision to join PROS, including its track record for delivering high-performance, AI-based solutions and the potential to power all digital commerce with its real-time pricing engine,” said Wu. “PROS customer-centric reputation and its collaborative corporate culture also influenced my decision to join this innovative and caring company. I look forward to working with the Science & Research team and engaging with customers as we create products and services that empower new modern commerce strategies in the digital era.”

Wu earned both post- and under-graduate degrees from the University of California, Berkeley. He holds a Ph.D. in Biophysics, where his research included computational visual neuroscience using statistical and machine learning techniques. He holds an undergraduate degree with a triple major in Applied Math, Physics, and Molecular and Cell Biology.

Wu is the author of two books: The Science of Social: Beyond Hype, Likes & Followers; and The Science of Social 2: Social Strategies for Long-term Business Advantage – and the Science Behind How They Work.

To learn more, visit the PROS websiteor follow PROS on Twitter at @PROS_Inc. Follow Michael Wu on Twitter at @mich8elwu.

About PROS

PROSHoldings, Inc. (NYSE: PRO) is a cloud software company powering the shift to modern commerce by helping companies create personalized and frictionless buying experiences for their customers. Fueled by dynamic pricing science and machine learning, PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions. To learn more, visit

Forward-looking Statements

This press release contains forward-looking statements, including statements about the functionality and benefits of revenue, profit realizationand modern commerce software to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with revenue, profit realizationand modern commerce software and its current expectations of the benefits of revenue, profit realizationand modern commerce software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s revenue, profit realization and modern commerce softwareneeds, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of revenue, profit realizationand modern commerce software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the futurewhether as a result of new information, future events or otherwise.


Media Contact:
Amy Williams


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